The MADness Podcast

Author: Team MADness

The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. Its hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families. The MADness Podcast is brought to you by doris: the marketplace connecting families and international schools. Try doris: https://www.doris.school/.
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Language: en-gb

Genres: Business, Education, How To, Marketing

Contact email: Get it

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iTunes ID: Get it

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Keithing it real ft. Julian Keith
Monday, 6 October, 2025

Julian Keith, Director of Admissions and School Communications at XCL World Academy (and previously Director of Admissions and Marketing at GESS), chats with James & Nik about personalising admissions comms with Hubspot automations, the competitive landscape in Singapore, and his journey from Newcastle to Surabaya.