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Getting2AlphaAuthor: Amy Jo Kim
Wanna innovate faster and smarter? Getting2Alpha pulls back the curtain on how breakthrough innovators bring their ideas to life - and delivers actionable tips to help you bring innovative ideas to life. Youll meet luminaries who've created genre-defining hits - and rising stars who are shaping the future. Listen in and get inspired to innovate smarter and increase your odds of success. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Humans Tell The Best Stories
Episode 1
Monday, 11 May, 2026
In this episode, Descript CEO Laura Burkhauser talks about what it means to build a human-forward AI video company in a world flooded with synthetic content. Laura came to Descript by an unlikely path — German literature, then product management at companies like Salesforce — and became CEO because she believed in what Descript was building: tools that keep the story in human hands while AI handles everything underneath.Hear about why Descript is investing heavily in AI but not aiming to be the best at AI avatars or fully generated content. How Laura thinks about the 'simplifier' role of a CEO. What she means by three layers of AI video. How business teams have become Descript's fastest-growing audience. And why getting your team AI-native isn't something you can mandate — you have to engineer the conditions for each person's own conversion moment. Finally, Laura also gives her candid take on the Beta version of the Descript API: they don't have a killer use case yet, and they're actively inviting partners to help find one.Laura Burkhauser on LinkedInDescript
