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MediaTalks - a podcast series by FreeWheelAuthor: Emmanuel Josserand
MediaTalks is a podcast series from FreeWheel, a Comcast company. During this short 15-minutes fire side chat, we talk to Senior Media Executives from both the buy and the sell-side to explore the challenges and opportunities that we, in the media industry, are experiencing today. As the conversation unfolds, we examine some important issues, opportunities and market trends, and try to better understand the world of media and video advertising. Language: en-gb Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How AI will bring abundance to the advertising ecosystem
Episode 6
Monday, 8 December, 2025
Today’s marketing environment is shaped by a vast and fragmented array of channels and platforms that are all competing for attention and budget. This complexity has made media buying more challenging, requiring marketers to carefully navigate a crowded space while balancing reach and effectiveness. The real difficulty doesn’t just come from choosing the right platforms - it’s ensuring that every decision supports overarching strategic objectives, from boosting immediate conversions to building lasting brand loyalty. Artificial Intelligence is becoming a game-changer in this space, providing innovative tools to simplify decision-making and enhance campaign performance. It might only be a two letter acronym, but A.I. is profoundly transforming everything that we do and how we do it. In this new episode of MediaTalks, we spoke to David Dworin, Chief Product Officer at FreeWheel, to discuss his views on the impact of AI in our industry and the opportunities it can bring.
