Reputation Antistress by Sergii Bidenko

Author: Sergii Bidenko

How to act before, during and after reputation crises. This podcast includes ideas and reflections on crisis management. Given that reputations contribute to the company's market position, the presence of an effective reputation management program is a suitable investment on the side of management and the manager of the business.
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Language: en

Genres: Business, Management

Contact email: Get it

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The Trust Paradox: Why ‘I Don’t Know’ works in a crisis
Monday, 25 August, 2025

Communicating Risks: The Power of Admitting Uncertainty.Every communicator dreads the moment when alarms sound, questions pile up, and the facts remain incomplete. In this episode – based on the Wag The Dog newsletter and hosted by Philippe Borremans – we explore why saying “we don’t know everything yet” often builds more trust than pretending to have all the answers. Through real-world cases and a simple three-pillar model – what we know, what we don’t, and what we’re doing to find out – you’ll learn how to turn uncertainty into credibility. From pandemics to data breaches, speed, clarity, and transparency prove more powerful than false certainty. Discover how embracing uncertainty not only protects your reputation in the moment but also strengthens long-term resilience.This podcast episode was created with NotebookLM.