Behind the Spotlight

Author: Beth Nydick

Ready to turn your expertise into cold, hard cash? Behind the Spotlight is the no-fluff, all-fun podcast where media strategist Beth Nydick shows you exactly how to monetize your magic. Each episode is packed with fearless, sassy, and empowering conversations that make you feel like you're getting insider tips from your coolest (and most unfiltered) best friend. Beth teams up with badass guest experts who spill their secrets to landing 10K opportunitieswhether it's through media, offers that actually sell, or turning visibility into serious profit. Think of it as your personal glow-up plan for business success (minus the boring bits). Sound familiar? You've got the passion and the talentnow it's time to make it rain. Hit play, take notes, and watch your next 10K become your new normal. Let's make it happen, one bold move at a time.
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Language: en

Genres: Business, Entrepreneurship, Marketing

Contact email: Get it

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iTunes ID: Get it

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Beth Nydick with Sophia Parra
Episode 38
Friday, 7 November, 2025

Stop chasing visibility and start building authority. Beth Nydick, a former TV producer with almost 20 years in digital media (who's been everyone from Dr. Oz's blogger to a cocktail cookbook author), breaks down why most entrepreneurs are completely missing the point when it comes to podcast guesting. This isn't about landing the interview, it's about what you do with it. Beth shares her signature MICS Method for turning one podcast appearance into $10,000 in client revenue and calls out the fake PR "experts" who are selling you snake oil. If you've ever wondered why your podcast appearances aren't converting into sales, this episode will blow your mind. Here's What We Cover: Beth's MICS Method — Her signature system for Messaging, Interview prep, CTAs, and Systems that turns one podcast into $10K The first 12 seconds rule — What podcast hosts notice immediately that tells them if you're prepared (or winging it) How to do CTAs throughout the entire episode — Why waiting until the end is costing you sales and how to drop breadcrumbs from minute one The post-interview promotional system — Beth's exact backend strategy for leveraging one interview multiple times throughout the year Exclusive lead magnets for podcast listeners — How to create different offerings based on specific audiences (not just one generic freebie) ... and so much more! Resources Mentioned: Rich Relationships by Selena Soo: https://www.amazon.com/Rich-Relationships-Million-Dollar-Network-Business/dp/B0F35GH7RQ Connect with Beth: Find her at @BethNydick on all platforms DM Beth the word "Sophia" on Instagram for her exclusive podcast listener gift: https://www.instagram.com/bethnydick/