 |
Beauties and the BeastsIcons of the Advertising World Author: Digitent
The true stories of advertising from the boardroom to the bars.Sit down in a big leather chair, light a cigar, and get ready for Beauties and the Beasts. We seek out the big dogs of advertising sometimes big ego, the always bold, the famous and the infamous people who built the advertising industry into the global monster it is today. We sit down with agency founders, Chief Marketing Officers, digital revolutionaries, innovators and anyone else who has a hand grenade and likes to blow things up. Come with us as we find out how it all goes down. What was their first big break in the business, their big mistake, and just where do the really big ideas (and the really stupid ideas) come from. Join us as we root out true stories from the boardrooms to the bars. These are the beauties and the beasts of the advertising world. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
The OG of Disruption
Monday, 23 November, 2020
The word “bad boy” isn’t often thrown around in the world of advertising, or business in general, but it certainly applies to our guest, Jon Bond. That’s because since the day he started his agency, Kirshenbaum Bond in 1987 at the age of just 29, he has been pushing envelopes and stirring up controversy, all while creating hugely successful ad campaigns for some of the world’s biggest brands. More than just a rebel, Jon changed the game – he’s credited with inventing the pop-up store, sidewalk advertising and the concept of viral marketing. Once called “The OG of disruptive marketing”, Jon sat down with us in New York’s financial district to discuss a bevy of topics, including the time he pissed off the Reagan White House, and how Kenneth Cole and dictator wife Imelda Marcos gave him his big break. Buckle your seat belts, this is Jon Bond.
