Marketers Alchemy: Turning Data Into Gold

Author: Deluxe

Marketing is an art. Data is a science. Together they create what we call Marketers Alchemy. Join us on our podcast, as we pull back the curtain on the world of data-driven marketing and explore how to turn data into marketing gold. Discover lessons from marketing leaders and data experts as we explore how to use data to get to market faster and create powerful campaigns that win in every industry. Marketers Alchemy - brought to you by the trailblazing data and marketing powerhouse, Deluxe. Find more information at https://www.deluxe.com/resources/marketers-alchemy/
Be a guest on this podcast

Language: en

Genres: Business, Marketing, Technology

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

More Humanity, Less Noise: Rethinking Retail Experiences
Episode 25
Wednesday, 19 November, 2025

This episode, Kathryn digs into the art and science of customer experience with Bennett Fox-Glassman, SVP of Customer Journey at Macy’s. Together, they explore how listening, context, and authenticity shape memorable interactions in modern retail.Guest Quotes“One of our first focuses was taking stock of what was working and what wasn't. And in our CRM programs, when we looked at them, we believed we could actually get more by sending less, which was maybe counterintuitive at first, but in fact, we have. And so it used to be that it was Tuesday and so everybody got the coats email, and now we are much more attentive to where you are in your journey. So if you recently bought something at home, for example, we wanna be talking to you about how do you style it and how do you complete that room. And that becomes our priority over talking to you about the fact that it happens to be Tuesday.”Episode Breakdown[01:42] Alchemy Unveiled: Rewiring Around the Customer[14:13] From Nuggets to Campaign Gold: Power of Iconic Moments[21:00] Gold Rush Round: Bennett’s Bumper Sticker WisdomLinks & Resources:Links & Resources:Connect with Kathryn: https://www.linkedin.com/in/kathrynturnoff/Connect with Bennett: https://www.linkedin.com/in/bennettglassman/?skipRedirect=true Learn more about Macy’s: https://www.linkedin.com/company/macy/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.