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Changing Higher EdAuthor: Dr. Drumm McNaughton
Changing Higher Ed is dedicated to helping higher education leaders improve their institutions. We offer the latest in higher ed news and insights from top experts in higher education who share their perspectives on how you can grow your institution. Host Dr. Drumm McNaughton is a top higher education consultant, renowned leader, and pioneer in strategic management systems and leadership boards. He's one of a select group with executive leadership experience in academe, nonprofits, government, and business. Language: en Genres: Business, Education, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Reputation, Revenue, and the Cost of Silence in Higher Ed Communication
Episode 325
Tuesday, 18 August, 2026
Most institutions in a crisis don't believe they're in one. The word calls up a scandal with a camera crew outside, and nothing on this week's agenda looks like that, so the answer is often no. In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Evan Nierman, founder and CEO of Red Banyan, a strategic communications firm built around high-stakes rapid response. The conversation covers why a crisis is any circumstance with the potential to negatively impact reputation and/or revenue, and what that definition changes for colleges and universities. Nierman explains why the old instinct to stay quiet and avoid giving oxygen to a fire now cedes the battleground to whoever is willing to characterize your institution, how most colleges can pinpoint their likeliest crises well before one arrives, and why the day-to-day spokesperson should usually be a trained communications professional rather than the president. This conversation is especially relevant for presidents, boards, provosts, and communications leaders deciding whether to respond publicly, and when. Topics Covered The broader definition of a crisis and why institutions may not recognize one before it escalates How hyper-connectedness, self-selected news, and hyper-partisanship changed the response calculus When to respond publicly instead of leaving well enough alone Why the bulk of crisis work happens before the crisis Who belongs on the core crisis response team, and when to bring in outside expertise Why the day-to-day spokesperson should usually be a trained communications professional Why Nierman says PR is dead, and what powering reputation means in its place Guilt by association, due process, and how colleges can center their institutional values Why institutions should teach students and faculty to use AI effectively instead of treating it primarily as a cheating problem Examples and Emerging Risks Discussed College presidents dragged before Congress over antisemitism on campus A George Washington University commencement speech, and the dean's response to it Colleges taking fire because donors' names surfaced in the Epstein files Deepfake cases where recordings exist of conduct that never happened Public opposition to AI data center construction Three Key Takeaways for Higher Education Leadership Reputation is the institution's single most valuable asset; protect it, preserve it, and invest in powering it The time to deal with a crisis is before you have one, with a detailed plan, media-trained people, and set procedures When it comes, be strategic and be speedy, even though that runs against the pace academia normally moves Read the full episode summary and transcript: https://changinghighered.com/higher-ed-crisis-communications/ #CrisisCommunications #HigherEducation #HigherEducationPodcast
