What Gets Measured

Author: NinjaCat

Language: en

Genres: Business, Management, Marketing

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The Holy Grail of Marketing
Episode 116
Monday, 21 September, 2026

Greg Licciardi, VP of Partner Programs and Sponsorships at the ANA and author of "The Holy Grail of Marketing," discusses his new book, unpacks the five Rs of marketing, explores AI's role in modern marketing, and explains why human insight still matters. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-holy-grail-of-marketing © 2026, NinjaCat