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What Gets MeasuredAuthor: NinjaCat Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Marketing Analytics Has A People Problem
Episode 110
Wednesday, 1 July, 2026
Most organizations think they have a data problem. Shiv Gupta thinks they have a people problem. After 25 years helping Fortune 100 companies turn data into better decisions, Shiv has reached a simple conclusion: the data is usually telling organizations exactly what they need to know. The real challenge is getting people to act on it. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-marketing-analytics-has-a-people-problem In this episode of What Gets Measured, Jake Sanders sits down with Shiv, Managing Partner at The Volute Group and founder of Quantum Sight, to discuss why dashboards should raise more questions than they answer, why marketers often report the wrong metrics to executives, and why AI won't solve the organizational problems that have always stood in the way of better decision-making. They explore the difference between repeatable reporting and deep-dive analysis, the political reality behind data-driven decisions, the future of data governance, and why the most valuable skill in the age of AI isn't accessing information—it's translating it into action. If you're responsible for marketing analytics, reporting, measurement, or leading teams through AI transformation, this conversation will change the way you think about data. What Gets Measured is brought to you by NinjaCat — the enterprise marketing intelligence platform built for agencies, media companies, and brands that need to do more with their data. NinjaCat unifies your marketing data, automates reporting, and powers AI Agents that move your team from insight to action — faster, smarter, and at scale. 🌐 Learn more at www.ninjacat.io
