The Local Marketing Lab

Tips from industry pros to help drive local revenue and local growth

Author: Evocalize

Real-world insights from industry pros to help you drive local growth and local revenue.
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Language: en

Genres: Business, Education, Marketing

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Authentic social media marketing for loan officers with Hannah McManus
Episode 76
Wednesday, 10 September, 2025

Struggling to connect with potential borrowers on social without sounding like a pushy salesperson? In this episode of the Local Marketing Lab, Hannah McManus, Director of Marketing at Atlantic Bay Mortgage Group and host of the Lending Forward Podcast, reveals how authentic social media marketing for loan officers can transform your business. Hannah shares proven strategies for building genuine community connections that naturally lead to referrals and closed loans.Topics discussed in this episode: 1️⃣ Build authentic relationships before selling mortgages2️⃣ Leverage social media for connection, not promotion3️⃣ Share real client stories instead of industry jargon4️⃣ Get involved in local community events and volunteering5️⃣ Host community events in your office spaceResourcesConnect with Hannah McManus on LinkedIn or on Instagram.Learn more about Atlantic Bay Mortgage.Subscribe to the Lending Forward Podcast.Watch the episode of the Lending Forward Podcast with Matthew Marx, CEO of Evocalize.Other shout-outsBombBomb: Software for making and sending videos.Kyle Draper: Follow on LinkedIn for tips on video marketing.