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Food Biz WizAuthor: Allison Ball
Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packing, to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with brokers and distributors - every step of the way is challenging. Join former Head of Grocery & Grocery Buyer at Bi-Rite Market, Alli Ball, as she tells you exactly how to build a brand that flies off the shelf through solo episodes, curated guest experts across the food industry, and live consulting calls with her Retail Ready students! Want each podcast directly to your inbox? Subscribe to our weekly newsletter here! https://www.alliball.com/newsletter We'd love to connect with you! Follow us on Instagram at @foodbizwiz and send us a DM to continue the conversations from our episodes! Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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New to the Food Biz Wiz Podcast? Start here!
Friday, 19 July, 2024
Just found the Food Biz Wiz podcast? Welcome, wiz! My name is Alli and I’m a former wholesale buyer turned wholesale consultant and the creator of Retail Ready®. We help CPG (consumer packaged goods) brands with how to land on more shelves and have high sales once you’re there. You can expect to hear tons of honest, industry insider information, tough love, and advice for building a business that works for you! Check out our Listener Guide HERE to find the most relevant content for your business RIGHT NOW and be sure to connect with us over on Instagram. I can’t wait for you to get into our content, so click play on a full episode below!
