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Bringing Business to RetailAuthor: Salena Knight Retail & Ecommerce Growth Strategist
Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business. Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Buy Inventory That Drives Sales and Protects Profit
Episode 515
Tuesday, 17 February, 2026
What does hunting for Airbnb properties have to do with buying inventory? More than you think. In this episode, I break down how searching for rental properties to grow my Airbnb portfolio completely reframed how retailers should approach inventory buying. When I inspect a property, I do not ask, Do I like it? I ask: Will it generate cash flow? What is the risk? How quickly will I see a return? What happens if demand shifts? Yet when many retailers place inventory orders, they lead with emotion. They buy because they love it. Because it feels safe. Because the sales rep convinced them. Because it sold last year. Inventory is not decor. It is not a hobby. It is not a vote for your personal taste. It is an investment. In this episode, you will learn: How to evaluate products like income producing assets Why buying based on feelings damages profitability The financial lens you must use before placing any order How to reduce risk while increasing margin and cash flow If you want to improve sales, increase cash flow, and stop tying up money in slow moving stock, this episode will change how you buy forever. Ready to sell before you order? Get the Pre-Sales Campaign Toolkit: https://salenaknight.com/toolkit
