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The Art of Making Things Happen (Bluefishing) Steve SimsAuthor: Steve Sims
Founder of one of the top personal concierge services in the world, and an expert marketer within the luxury industry, Steve has been quoted in various publications & TV including the Wall Street Journal, Forbes, Londons Sunday Times, South China Morning Post and many more. A best selling Author with "BLUEFISHING - the art of making things happen, sought-after consultant and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard twice! Want to sing with your favorite rock star, be serenaded by Andre Boceli, walk the red carpet at A List Oscar parties, Dive to the wreck of the Titanic these are just a few highlights of what Steve has been asked to provide for his clients. He makes the impossible, possible, after all he is quoted as The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine An entrepreneur in the truest sense of the word, Steve is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things his way, Steve creates experiences for his clients that they could never have imagined being possible. So whats the podcast about? A series of conversations and view points on how to communicate, build relationships and grow loyalty from the widest range of guests you could imagine. Searching the widest extremes to speak to people that have made a life from their ability to communicate or without that ability they would simply not be able to do what they have! Why should you listen? Because the art of communication and building relationships is still not available on the app store! Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Top Myths of Personal Branding
Tuesday, 18 February, 2025
This episode of Steve's Rants focuses on debunking common misconceptions about personal branding. Steve Sims starts by explaining what personal branding is NOT - emphasizing that it's not simply about logos, identity, or products. Instead, he describes modern branding as an "emotive trigger" that creates immediate reactions and responses in people's minds. Throughout the episode, Steve uses well-known brands like Tesla, Apple, and Harley Davidson as examples to demonstrate how effective branding creates emotional associations and triggers specific thoughts and perceptions. He explains that true branding begins with reputation - what people say about you when you're not in the room - and ultimately leads to creating a culture and cult following around your brand. This casual, straight-talking rant aims to help entrepreneurs understand the real essence of personal branding in today's context and emphasizes the importance of focusing on building a community rather than just creating surface-level brand elements.
