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Channel VoicesAuthor: Channel Voices Podcast
Channel Voices is The Podcast for Future Channel Leaders, where we learn the ins and outs of partner ecosystems through casual conversations with channel professionals from a variety of industries, partner types and geographies. Language: en-ie Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Building Trust Through Consultative Partnerships
Thursday, 28 August, 2025
Ashby Lincoln, with 35 years of IT industry experience, shares how honesty and technical expertise have been the foundation of his channel business for over two decades.• Building a successful channel business requires bringing value to both customers and OEMs• The Verinext approach focuses on truth-telling ("veri" = truth in Latin) and understanding customer needs before recommending solutions• Channel ecosystem will transform through AI from transactional to business outcome-driven experiences• Market will double in next five years with greater focus on marketplaces, cloud, and as-a-service models• Effective OEM partners provide simple channel programs, field sales support, relationship-building approach, and backend incentives• Constantly reinventing yourself is essential to staying relevant in the channelDon't forget to subscribe, rate and leave a review on your favourite podcast platform. Every bit helps us grow and reach more future channel leaders like you.Support the show📥 Free eBook Download “Building Your First Partner Program: A Guide For Technology Startups & Scaleups” To stay up to date follow us on LinkedIn. Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation. Visit www.ChannelVoices.comUntil next time 👋