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Channel VoicesAuthor: Channel Voices Podcast
Channel Voices is The Podcast for Future Channel Leaders, where we learn the ins and outs of partner ecosystems through casual conversations with channel professionals from a variety of industries, partner types and geographies. Language: en-ie Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Smart Segmentation Makes MDF Strategic In 2026 | Channel Chewsday
Tuesday, 27 January, 2026
We show how linking MDF to partner tiers and specialisations turns a blunt perk into a strategic lever for capability and pipeline. Clear ladders, maturity-based activities, and simple operations make funds work harder and prove ROI across segments.• Shifting from volume-only MDF to capability and outcomes • Segmenting partners into strategic, growth and long tail • Mapping MDF tracks to competencies like cloud and security • Matching activities to partner maturity for higher impact • Creating clear tier requirements and transparent benefits • Simplifying execution with PRM automation and guardrails • Piloting in one region and benchmarking ROI • Using data to refine tiers, activities and investmentThere’s still time to register for the Channel Scalar Live webinar taking place today, January 27th at 8 a.m. PST | 11 AM EST | 4pm GMT. Registration link: https://hubs.ly/Q03-l_pt0Channel Voices is currently sponsored by Meter. To stay up to date follow us on LinkedIn. Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation. Visit www.ChannelVoices.comUntil next time 👋
