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Passionate & Prosperous with Stacey Brass-RussellAuthor: Stacey Brass-Russell
Passionate & Prosperous is the only podcast that teaches coaches, creatives & service-oriented individuals how to trust in themselves and leverage their unique message, experience and expertise to attract their ideal audience, create clients and organically build soul-aligned businesses. Language: en Genres: Business, Education, Entrepreneurship, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep 218 | [Coaching Episode] From Doing More to Converting More: Turning Leads into Clients with Elise Armitage
Episode 219
Tuesday, 7 April, 2026
Coaching episodes are some of my favorites to record because what you get to witness is a real conversation — not a polished presentation, not a perfectly packaged lesson, but the actual moment where something clicks for someone. And in this episode, there's a really good click.My guest is Elise Armitage, an OG content creator and travel and lifestyle influencer who has been in this industry for 14 years. She left a career in branding and events at Google to run her blog What The Fab full time, and about a year ago launched What The Fab Media — a wedding and event content creation business based in Napa Valley.Elise came into this conversation feeling something I think a lot of you will recognize: she was stretched thin, generating real momentum, full of ideas about what else she could be doing — more platforms, a blog, Pinterest, a new lead magnet, an agency model — and yet something still wasn't quite clicking the way she wanted it to.What we uncovered together is that Elise didn't have a marketing problem. She had a conversion and connection problem. The leads were coming in. What wasn't happening was the kind of nurturing, follow-up, and human touchpoints that actually close a high-ticket, high-trust sale. And when you're talking about being present at someone's wedding — arguably the most emotionally significant day of their lives — that's about as high-touch as it gets.We also got into something that comes up a lot with business owners who are genuinely talented at what they do: she was selling the service when she should have been selling herself. Her eye, her point of view, her 14 years of experience, her personality — those are what people are actually paying for. The clients who booked her fastest already knew that intuitively. The work is making sure everyone else feels it too.Here's what you'll get from tuning in:Why feeling scattered and stretched thin is often a signal that you're in "add more" mode when what you actually need is to optimize what's already workingHow to tell the difference between a marketing problem and a conversion problem — and why that distinction completely changes where you put your energyWhat it looks like when your lead magnet is attracting the wrong person at the wrong stage, and how to think about building something that meets people where they actually areWhy high-touch, human follow-up is non-negotiable in a high-ticket service business — and how to build it into your process without it feeling like chasingHow to stop selling your service category and start selling you — your gifts, your perspective, the thing that genuinely cannot be replicatedA conversation about platform strategy and where searchable platforms fit into a lead generation ecosystemElise walked away from this conversation with something I think you'll feel too — not a longer to-do list, but a clearer lens. The question she came in asking was what should I be doing that I'm not doing? And the answer, as it so often is, had nothing to do with doing more.Connect with EliseInstagram: @wtfab and @wtfabmediaWebsites: https://www.whatthefab.com and https://weddings.whatthefab.com/🔗 Ways to Work With Stacey & Free Resources✨ Save your seat for How to Sell Coaching Anytime, Anywhere (And Actually Love Doing It!): A free 3-day event for coaches, teachers and experts who want to turn conversations into clients, make confident offers, and convert from the stage — without funnels, scripts, or feeling salesy.💚 1:1 Coaching & MastermindBook your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.🌟 Passionate & Prosperous AcademyJoin the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.📈 Free Resource: High-Converting Event PlaybookLearn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).💻 Free Mini-Course: Your Irresistible Signature 1:1 OfferFive simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.🧘 Passionate & Prosperous Manifestation Toolkit ($47)An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast
