 |
Scaling Up B2B SaaS & PaaS with salesXchangeAuthor: Nigel Maine
Unleash the Power of B2B Digital Selling for New SaaS & PaaS Business Dive into the ultimate podcast and live stream experience tailored for B2B SaaS & PaaS. Streaming live on LinkedIn, YouTube, and Facebook, we're speaking directly to savvy business owners, CEOs, and new business enthusiasts! The Challenge: B2B revenue generation falters when applying B2C strategies (that's who marketing automation was designed for!). Traditional methods, like relying on salespeople to cold call or using marketing automation to snag contact details, falls short in the B2B landscape. Why? Because business buyers operate differently theyre seeking impactful ROI and wish to stay anonymous until theyre purchase-ready. The Game Changer:Imagine unrestricted access to content, perfectly crafted image adverts circulating on social media, and weekly engaging live stream shows targeted directly at your market. Thats right, no more waiting for leads; instead, enjoy a continuous flow! The Reward:Every week, 1% to 15% of your target market is gearing up to buy. With live shows, you can engage massively, efficiently, and at a fraction of the cost of traditional methods. The result? More leads, greater business growth, and unparalleled profitability. Join "Scaling Up!" and elevate your business to unprecedented success. Subscribe now and revolutionize the way you do B2B! www.salesxchange.co.uk Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Visibility at Total Addressable Market Scale
Episode 5
Friday, 17 April, 2026
Most B2B companies are still trying to grow revenue using a model that no longer fits how senior buyers behave. They count pipeline stages, measure campaign activity, and add more Martech, while the real problem sits somewhere else entirely: visibility, repeated exposure, trust, and buyer readiness.In this episode, Nigel Maine explains why modern B2B growth is structurally misaligned. He challenges the assumptions behind much of today’s GTM thinking and makes the case that CEOs and revenue leaders need to stop relying on fragmented tactics and start thinking more like broadcasters, operators, and system designers.This episode covers: why many B2B growth models are built on the wrong assumptions why buyer anonymity matters more than most GTM teams admit why repeated visibility across a total addressable market matters more than internal activity metrics why generic SEO and keyword-led content are losing ground to useful expertise why sales has always been a numbers game, but B2B has been measuring the wrong numbers how a more structured operating model can support visibility, engagement, and buyer readiness If your business is questioning whether the standard B2B growth model is still fit for purpose, this episode will give you a clearer view of what may need to change.Watch the full video version on our website - hereIf this episode resonates, start with the three papers below. They explain the strategic thinking behind the salesXchange approach and are the best first step for any CEO or GTM leader reviewing how their business develops pipeline, trust and revenue.➡︎ Revenue ResetWhy many modern GTM engines are structurally misaligned.➡︎ GTM LandscapeA map of how modern B2B revenue systems are evolving.➡︎ GTM Architecture AuditA practical framework to assess whether your current revenue engine is structurally aligned.For organisations considering change, if your business is reviewing how modern B2B buying really works, the salesXchange Academy is the strategic starting point.The Academy is the training and adoption layer for the salesXchange Operating System. It is designed to help CEOs and GTM teams replace outdated assumptions, align around a modern operating model, and prepare for wider change.The programme includes:• 20 modules• 170 bite-sized lessons• 30+ hours of training• playbooks, templates and GTM frameworks• quizzes and practical exercises• CPD certificationExplore the Academy - here.If you want to discuss your current GTM architecture, revenue model or readiness for change, you can request a private strategy discussion he
