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On Top of PR with Jason MuddAuthor: Jason Mudd, Axia Public Relations
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR. It is one of the top 3% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts. We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.About Jason MuddJason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North Americas top PR leader. Hes the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of Americas Best PR Agencies. He is a trusted adviser and dynamic strategist to some of Americas most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Busters, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Navigating AI ethics in public relations with PRSA CEO Matthew Marcial
Episode 164
Monday, 26 January, 2026
Send us a textIn this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.Tune in to learn more!Meet our guest:Our episode guest is Matthew Marcial, CEO of the Public Relations Society of America. He leads PRSA’s strategic priorities, focusing on advancing the profession and guiding communicators through emerging challenges, including the ethical use of artificial intelligence.Five things you’ll learn from this episode:1. The biggest ethical risks with generative AI in PR2. The “Promise and Pitfalls” principles every PR team should adopt 3. How smart PR teams are using AI without crossing ethical lines4. PRSA’s role in helping professionals navigate the fast-changing AI landscape5. Tips for rising PR pros who want to lead the profession forwardQuotables“As a leader, you really need to be able to set clear expectations with your team around what the role of AI is and what it is for your organization.” — Matthew Marcial“Being comfortable with that, sharing, and training across your teams is really going to help leverage that (AI) insight and expertise.” — Matthew Marcial“I think that as a communicator, putting out anything that compromises your reputation is going to be a risk.” — Matthew Marcial“We are taking a bolder voice on issues that impact our members, the industry, and the profession.” — Matthew Marcial“The best way to learn is through trial and error.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Matthew MarcialMatthew Marcial, CAE, CMP, is the CEO of the Public Relations Society of America, the nation’s leading organization for public relations and communications professionals. Appointed in March 2025, he leads PRSA’s strategic priorities, focusing on advancing the profession, supporting member growth, and navigating emerging challenges, such as the ethical use of artificial intelligence. With more than 20 years of association leadership experience, Matthew is a frequent speaker on ethical leadership and professional development and has recently led sessions across PRSA’s regional districts on the organization’s AI Ethics Guide for PR professionals.Guest’s contact info and resources:Matthew Marcial on LinkedInPRSA websitePRSA’s Promise and Pitfalls: Ethical AI GuidePRSA’s DEI ToolkitPRSA’s Membership | Promo Code for Listeners: PRPROD25Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
