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The Humane Marketing Show. A podcast for a generation of marketers who care.Author: Sarah Santacroce, Entrepreneur, Humane Marketer
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Partnering with Creativity
Episode 205
Thursday, 13 March, 2025
In this episode of the Humane Marketing podcast, I’m joined by Myriam Martinez to explore the transformative power of creativity in business. We dive into how art and creative expression help us move beyond overthinking, cultivate self-trust, and create spaciousness in our work. Myriam shares how partnering with creativity can bring more clarity, embodiment, and authenticity to both business and life. We also discuss the “Wild Woman” archetype, reframing marketing as self-expression, and the role of right-brain thinking in shaping a more humane, sustainable future. If you’re a conscious entrepreneur looking to infuse more flow, intuition, and artistry into your business, this episode is for you! In this episode, talked about: How art and creativity serve as partners in self-expression and emotional well-being. The connection between embodiment and artistic expression. How engaging with creativity helps shift from overthinking to a more relaxed state. The parallels between childhood creativity and freeing our thinking as adults. The importance of spaciousness in business and how creativity fits into that. Using artistic expression as a tool for healing, self-discovery, and business clarity. How to reframe marketing as an expression of self rather than a task. The “Wild Woman” archetype and its connection to creativity and self-trust. The role of right-brain thinking in shaping a more humane, sustainable future. Practical ways to start incorporating creativity into daily life and business. -- Speaker 0: hey, miriam. so good to hang out with you on the podcast. first time. yay. i'm Speaker 1: so happy to be here, sarah. Speaker 0: we made it happen, finally. yeah. Speaker 1: yes. Speaker 0: yeah. really looking forward to talking about partnering with creativity. that's what i called this episode. uh, it's the p of partnership. and, yeah, let's talk about partnering with creativity. i think, you know, you are the best person to dive into this topic, and we just kind of talked a little bit before hitting record it. this how much creativity and art brings us, especially in the times that we're living right now. Speaker 1: right. Speaker 0: so let's start there. how how do you feel about art, and what do you see with your clients? uh, what what it does for them? Speaker 1: well, we were talking a little bit before coming on about the state of of the world, so to speak. right? um, and i mentioned that art making for me especially has been such a resource. right? Speaker 0: right. Speaker 1: and the way that i see creativity as a partner, right, and as a support system is that it allows you to express things that you might not either be totally aware need to be expressed. right? mhmm. or that may be hard to express on a verbal level. so it helps you access things that, you know, you may not have any connection to. and once it's on the art piece, then that's when the insight comes or the awareness comes or, you know, new information comes. and often, you experience a lot of relief and release at the same time Speaker 0: yeah. Speaker 1: depending on the kind of art making that you're you're into. Speaker 0: so it's kind of the subconscious coming into, yeah, the paper or the terracotta or whatever, the papier mache, whatever you're using. uh, it kind of expresses itself in that form. is that what you're saying? Speaker 1: yes. exactly. exactly. and, you know, for for me and the work that i do, i what i notice with clients is and in myself, you know, i think it's part of the human condition, so to speak, is that we get in our heads a lot. you know, we do a lot of thinking. Speaker 0: say that again. Speaker 1: yeah. a lot of thinking, a lot of analyzing. you know, we go in circles in our head. and when that happens, we're really disconnected from ourselves and our emotional state and what's happening inside our body. and for me, the way that i see it is like, well, that's where our wisdom is. you know? it's in our body. it's not it's not in our head. you know, we're we're feeling beings, not thinking beings. so if we get too caught up in our head, that often creates more stress. right? we become more agitated, so that affects our not only our mental health, but our physical health. and we can't think as clearly, and it can just more easily become too much, and we get to feel really stuck. right? so when we can get out of our head and into our body a little more, and that's what the art and creative experience does for you, then you can, you know, kinda lower your blood pressure. right? breathe a little easier. there's, like, a physiological transformation that happens when you engage with art, you know, from neurotransmitters being released, you know, your body moving into more relaxation, and clarity often comes from that experience. Speaker 0: that's so funny. i have never made that, yeah, that relation between embodiment and art. but, yeah, it makes so much sense. you're using your hands or or, you know, yeah, mainly your hands and your arms probably. mhmm. but but what you're saying, it's more than that. it's just like you kinda turn off the thinking and just let the feeling come out into the art and the creativity. Speaker 1: right. yeah. yeah. because, again, if we're if we're too overly stressed, you know, and just thinking in loops, which we can all get into, then we're not gonna be able to make great decisions. you know, it really impacts our decision making, our ability to visualize something different for ourselves. you know? and, again, we get to feel really stuck. but once we get out of that part of our brain, you know, and into the more sensory brain, then our body transforms immediately. you know, oftentimes when i'm working with clients, even if we're just doing, you know, some silly doodling, you know, something like that, you know, they immediately feel the relief. Speaker 0: mhmm. Speaker 1: i mean, i've i've stood in front of a crowd of, you know, over two hundred and fifty people and had them doodle. and almost every person, you know, had a transformative experience, and many people often give me the same feedback, which is like, oh, i feel so much more relaxed. i feel so much calmer. i feel like i have more clarity. it's like, yeah. of course. because when we're in that fight or flight mode, we're not gonna be able to think clearly. it's just physiological fact. right? yeah. but we need to be able to get out of that, and art and creativity is a wonderful resource and tool for that. Speaker 0: i wonder if it also brings us back into our, you know, inner child or, like, the the the actual child stage of our lives where we're just like, oh, you know, there's no agenda. there's no time. there's no it's like, oh, this is just me and my pencils, and i have all the time in the world to to do that. Speaker 1: that's right. there's no thinking. Speaker 0: there's no thinking. no. or or there's thinking, but flow thinking. you know? just like, oh, this happened and this happened, but not, like, cognitive structured thinking like we would right. do for our business. yeah. Speaker 1: right. exactly. and, you know, it's interesting that you talk about that, you know, like, the cognitive structuring. and i think that that's a lot of the way that we trap ourselves, you know, because we have, a, often unrealistic expectations of ourselves. right? but we're also want everything, like, perfectly planned out or to know what's coming and, you know, gives us a lot of anxiety to sit in the unknown. and so when you have a creative practice, you get to exercise moving through those challenging emotions. right? so if you if i put a piece of blank paper in front of someone and their blood pressure goes up, right, because immediately their thinking brain is saying, but i don't know what to do, and i'm not good at it, and what's gonna happen, and what if i mess it up? and, you know, these are all things that we say to ourselves every day, you know, throughout our day with different things. so once they engage with the process without any thought, right, like, just let the paint flow or let the marker move wherever it wants to move, then we get to exercise that muscle of learning to do that. right. Speaker 0: yeah. and and it's again, what comes to mind is school. right? and we don't really learn creativity or creative art, uh, at school. we learn cognitive art, maybe, you know, where it's like maybe. all there within the lines and you have to construct exactly the example of the teacher. like, that's not create creativity. right? that's just like i don't know why you call that. mimicking. exactly. Speaker 1: it's mimicking. right? so there's no independent thought around that, which is really interesting, right, versus a younger child. i taught preschool for many years, you know, which is like the three to five year old range. and what i remember about that age group is that there really was no thought. it it was all intuitive. Speaker 0: right. Speaker 1: i the painting is attracting me. right? and so i'm gonna go to the easel, and i'm gonna put paint on the paper. there there was no thinking around that. you know? it was all really intuitive. and when i think about a a childlike state, i think about free flow, and i think about curiosity. Speaker 0: mhmm. Speaker 1: right? how children are often in a constant state of curiosity. like, i wonder what that is and how does that work and let me touch it and let me smell it and, you know, all these kinds of things, you know, really connecting with your sensory being. Speaker 0: yeah. yeah. that's so good. i was just thinking about my my mandala and the seven p's. right? yes. and and how, yeah, i really wanted to combine the the framework with the creativity and with the coloring and not like, also with self reflection. so while the idea, at least for the seven piece of humane marketing with the mandala, is that while you're coloring, you're kind of, like, free flow thinking about these different areas of your business. because you're using your body and your creativity, it doesn't feel so heavy. Speaker 1: that's right. Speaker 0: does that make sense at all? Speaker 1: no. absolutely. because, again, it's it's i think what people don't often understand and is undervalued is the physiological, the tran transformation that occurs, you know, when you start engaging with art making or creativity. so coloring into, you know, your mandala workbook, so to speak, right, that is gonna immediately activate the right brain, and it's gonna release those neurotransmitters that are very calming, you know, like dopamine and serotonin and oxytocin. right? and so that physiologically changes your body and makes it easier for you to be able to think clearly. that's right. it it doesn't feel as heavy. but when we sit in, like, left brain stuff, you know, like, the way that typical business planning goes is, you know, goals and it's very masculine. right? structure. you know? what am i gonna accomplish? what what am i gonna produce? you know? and that puts, like, a lot of pressure. even as i'm speaking that, i can feel that my body is getting tighter just talking about it. right? Speaker 0: it's a linear process that Speaker 1: yes. Speaker 0: i feel like, oh, this. Speaker 1: a lot of pressure. yes. it's a lot of pressure. and then we, you know, then we can move into our perfectionism stuff that it has to be a certain way and or fear of making a mistake. you know? and, again, notice the parallel between that experience and the art making experience where we can have the exact same sensations and thoughts. what if i mess it up? what if i don't do it right? you know? i was recently at a at a women's conference, and it's a pretty large conference. it was about fifty five hundred women there. and i had a booth where i was inviting people to come doodle with me. right? and what i kept really being fascinated by was how many people would either say, oh, no. no. i i don't know how, which is like but it's doodling. Speaker 0: i didn't i didn't ask you to draw Speaker 1: my list. like, you know, like a lifelike image of something. you know? it's just, you know, scribbling around on a piece of paper, or i would hear something like, well, i don't know. i'm not really good at that, or i don't know if i can. you know? and as i was, you know, guiding the women there, you know, explaining what i'm explaining to you, like, hey. you know, right now you're just in your head, and this is gonna help you get out of there and start flowing. you know, some of the women were like, i can't believe how much i'm in my head. i literally can't get started. right? it was like, wow. this is amazing. Speaker 0: thinking, oh, how do i start this? Speaker 1: yeah. is there a right way? is there a wrong way? what again, the the same thoughts that we often have, you know, as we're moving through our business and in life. right? what if i get it wrong? what if i mess it up? what if it's what will people think? you know? all these kinds of things. and when they would engage with it, every single time, it was the reporting back was, wow. i feel so much different. and i'm gonna work on this because i can see that i'm spending too much time in my thinking brain. Speaker 0: yeah. yeah. so good. in in my upcoming book, business like we're human, i talk about this concept of spaciousness and how if we healed our relationship to work and kind of, like, created because in the industrial revolution, we created this myth that we are basically working bees. right? it's like we work every day, nine to five, well, at least weekdays. and that's how we define ourselves as human is by our job title very often. and and there was no spaciousness. people, you know, run around with the busyness badge, and and, of course, they don't doodle. you know? of course, they don't have time to to doodle. right. and so, basically, what i'm hearing is the reason why people don't make time to doodle is because they don't create spaciousness in their calendar, and they feel like the their definition of success, they only get there if they work, work, work, work, work. right? mhmm. and so even doodling feels like a waste of time. i'm wasting my time. right? mhmm. Speaker 1: yeah. and it's a little bit too, like, how art and creativity is perceived. right? there's often this misconception that, you know, a, it's for kids. yeah. right? and two, there's just no value to it. like, what what is the point? you know? if you can't draw something lifelike, then what would be the point of doing that? and so my message is, you know, let me explain to you what happens to your brain and your body and how that transforms and how that creates spaciousness in your mind, right, in your heart, in your body, and that how that then translates out, you know, into the work that you're doing. and, you know, i love that you're talking about, like, your relationship with your business because when i work with clients around their business, creating imagery about your business is actually extremely powerful. Speaker 0: mhmm. Speaker 1: right? because now you are in a relationship with it if you externalize it in that way. so whatever, you know, image comes to mind when you think about your business, how how would you want to imagine it, right mhmm. Speaker 0: mhmm. Speaker 1: as an image. and it changes because, again, our our business exists in our head or in how much money we're making or how many clients we have or, you know, etcetera. but when it's this physical, tangible thing that you can look at and touch, now you can have a relationship with your business. Speaker 0: yeah. that's interesting. i think of of it maybe like, i would probably draw myself if i, you know, thought thought about my business because to me, it's really just an extension of myself nowadays. hasn't always been like that. but nowadays, i just feel like if i think about business like we're human, it's just an extension with myself of myself. and so i guess what i would would be working with in this drawing is, oh, what's my relationship with myself? right? because if i am my business and it's an extension of myself, well, then what's my relationship with myself? and, yeah, you can you can get into really fascinating conversations right there. Speaker 1: exactly. exactly. and if if, you know, if you make it a regular practice Speaker 0: right. Speaker 1: you know, to check-in with with yourself and your business in that way, you know, again, there's just a deeper connection. it's not so surface or, um, task oriented. Speaker 0: right. yeah. yeah. so tell me about some other tools you're using with your with your clients. like, what what do you help? there's another, uh, line that, um, you know, i got from your website. you help, um, you help women rediscover their wild. mhmm. yes. that also, of course, what it makes me think of is yeah. well, in relation with you, like, lots of colors and and just, like, yeah, this creative artist. right? that's what it makes me think. Speaker 1: vibrancy. vibrancy is the word that comes up for me. well, the the concept of the wild woman, you know, it's related to an archetype by, um, doctor clarissa estes pintoz, and she's an author, and she talked about the wild woman archetype. and what the acronym that i came up with around the wild woman is, um, w stands for waking up to your life. so to me, that means taking responsibility for yourself. right? no one's gonna come in and rescue you. you have to do the work. right? and then the i is for ignite your inner knowing, and that's where the creativity comes in. like, there's wisdom inside you. you don't need to constantly look for it outside of yourself because that's something that i notice with women, know, as they're constantly looking for external validation or, oh, i need i need a coach for this. i need a, you know, a teacher for that. and it's like, well, sometimes that is really helpful, and other times, you're just not trusting yourself. so the creativity, you know, is something that connects you to your inner wise woman. mhmm. right? and helps you build that confidence to keep going. right. Speaker 0: and then Speaker 1: the the l is for love yourself fiercely, which is a huge element. like, that needs to be our baseline, you know, for living is learning to love ourselves like we do other people. you know? so i often invite my clients to think about someone that they deeply care about, somebody that means a lot to them, right, and how that feels, you know, when they think about that person, how they feel about that person, and what needs to happen to then turn that same kind of loving energy, you know, towards themselves. because we tend to be so hard on ourselves. right? so learning to be self compassionate and and be loving and kind to yourself is a huge part of business success. right? and then the d is to dare to be unapologetically you. like, you're the only person that you can be. right? but oftentimes, there's so much comparison that's going on. like, oh, wow. look at sarah. she's she's doing a lot because, you know, look at this class or this post that she put up, and so i i gotta be like sarah. you know? and it's like, no. like, i can't be like sarah because i'm me. right? i can i can have sarah inspire me? right? like, that's okay. right? but we're constantly doing this comparison. it's like, well, you you can only be yourself, and you have to learn to live with who you are. right? live with yourself. and when all those aspects are addressed, then that makes being being in life more feel more successful, but definitely in your business. right? because, again, in business, we go up and we go down, up and down and backwards and forwards, right, and sideways. and that can really impact, you know, our mental our mental state, you know, how we see ourselves, how we think about ourselves. but if we can always go back to, i'm okay. i'm a worthy person. right? and be kind to yourself as you move through all of that, then you can keep moving forward with a lot more ease. otherwise, again, we we'll just get stuck in that. Speaker 0: yeah. exactly. you just look for the exterior confirmation that you are good enough where it's all inside of us. right? but you need you Speaker 1: need to Speaker 0: find it. yeah. this acronym would have fit really nicely also with marketing because everything you shared applies to to marketing as well. right? so so, yeah, tell us a little bit about your marketing story because you attended the marketing, like, where human program back in can't remember when, but a while ago. Speaker 1: yes. Speaker 0: and then i just watched you bloom and, like, be yourself and bring all that creativity into your marketing. so was that yeah. just share a little bit. like because i remember in the beginning, you you you thought it was hard because marketing to you just seemed like this thing that we have to do a certain way. right? Speaker 1: mhmm. it felt like a task. Speaker 0: yeah. yeah. Speaker 1: right? and i think that that's probably been the biggest transformation is that i see it more as an expression. right. now. right? before it was like, well, you know, you you have to do this. you have to have a website, and you have to post. and, you know, and if i i don't function that well as a highly sensitive person, it's like that that didn't feel good to me, you know, in my body. like, that's not how i wanna approach my business. i don't want it to feel like a task. right. right? and so there were oftentimes when i felt like i was doing stuff just for the sake of doing it. mhmm. you know? mhmm. and that didn't feel good. it didn't feel authentic. you know? it didn't feel right for me and my body. so once i started thinking about marketing and, again, creating, you know, imagery around marketing, around my business, how do i wanna be in it, you know, that kind of a thing, i started to really think about it more as an expression of myself. yeah. right? and how do i wanna express myself in the world? Speaker 0: you should do a post, like, before and after. you know? because i remember i remember your your post from before where it's like, oh, yeah. this is this is a marketing post, right, where you basically and, like, everybody does, like i did too. it's like, oh, you have to create this certain marketing post. you get a canva template, and here you go. here's my message. right? and then, you know, the after is now, like, you doodling or your latest art project or yeah. it just really feels like, oh, there is miriam. she's being herself. right? Speaker 1: exactly. it feels much more connected and much more authentic. Speaker 0: yeah. of course, people who are listening, uh, might be thinking, oh, yeah. of course, you know, she is, uh, you know, a creative and an art therapist and and working with women like that. but what i always say is, like, bring more of you. so maybe you're doing like, i just shared with you. i'm i'm i signed up for a pottery class. like, is not part of my business. i'm not a pottery teacher, but it make a really fun post, you know, to share about this pottery class. and so it doesn't always have to be business oriented what we're sharing, and and that creativity can really come into our marketing as well. Speaker 1: no. i agree. and, you know, just on a little side note because i think that, you know, people look at me and think, you know, well, she's a creative. creative. so you know? and, again, that's really kind of a put down towards themselves. you know? but i'm not. Speaker 0: right? yeah. Speaker 1: and so my backstory is that i didn't go into the field of art therapy because i i was an artist. i never practiced art. i worked with kids, and i wanted to continue to work with kids in a therapeutic way. and i thought, well, that's their language. it's art. right? and so art therapy seems like a really good fit. but the biggest transformation for me was that, you know, in my arrogance at the time, you know, over twenty years ago now when they, you know, invited me into the master's program, but also said, yes. but you need twelve units of art. you know? i was slightly offended. you know? because i thought, well, why do i need to do that? like, i'm just helping other people, which, you know, i always reflect back on that and think, wow. where was i in my journey that i couldn't even consider, right, that that would be for me? and so the gift came from learning to use art in as a tool for healing and wellness and and self development. i didn't go to art classes to learn how to draw a specific thing or technique, or that isn't how i learned to make art. you know? and so even my my personal development as an artist, right, like, i'm still working on really owning that title, right, because of all of the conditioning around art. Speaker 0: right. yeah. Speaker 1: right? well, you didn't you don't have an mfa or you can't draw lifelike things, and it's like, right. but none of that has anything to do with anything. from my perspective, we're all artists. we all have the ability to create and express because that's really all it is. right? and i heard, um, i heard a term recently, a little saying that said, um, expression is the opposite of depression. right? and i was like, oh. that's yes. yes. right? because depression is often we're holding emotion. you know, our body's kind of saturated, you know, with unprocessed emotion. but if you use the art process to express, then things get lighter, you know, in your body. so for anybody out there who doesn't think they're a creative, you know, or an artist, i i'm here to tell you, yes. you are. right? you just have to allow yourself to explore and experiment. and like i said before, be curious. and just see what happens. you know? if you put some paint on a piece of paper, let's see what happens. Speaker 0: yeah. and it it really is like, art has this, yeah, connotation of, like, you need to study it and and all of that. but creativity is a different term to me. it's like, yeah, you can be creative for two minutes. right? it doesn't take a lot of time. it doesn't take studying. it doesn't take anything. it doesn't take, like, all these special tools. like, you talk about doodling. you can just take your pencil to doodle. you don't even need colored pencils or anything else. Speaker 1: you don't need anything fancy. and it's it's good to actually differentiate between creativity and artistic expression. right? because creativity, its baseline definition is problem solving. Speaker 0: yeah. Speaker 1: that's all it is. creativity is problem solving, thinking outside the box, you know, coming up with new ideas. it's like, well, you do that every day, all day long. every single human does that every day. right? but artistic expression, right, is using a medium to express those ideas. mhmm. Speaker 0: yeah. Speaker 1: that's the difference. right? so creativity, you know, again, it gets kinda interlaced with artistic expression. but when you think about it, you know, in those in that bare bones definition, no. it's just imagination. it's just thinking about a new idea. it's just problem solving. right? it's like, oh, well, i do that. that's what most people will say. you know, it's like, right. exactly. so you are therefore creative. Speaker 0: right. but does that mean like, i like the artistic expression because maybe that means that we're putting it out there rather than because you can be creative in your head. right? mhmm. where we wanna get out of our heads, and so maybe the expression is Speaker 1: it's the expression. that's right. Speaker 0: is needed. Speaker 1: yeah. yeah. absolutely. because at some point, you know, as you're problem solving through something or if you get a new idea, you're gonna have, like, uh-huh. and and you're gonna execute something. Speaker 0: mhmm. yeah. Speaker 1: you know? who knows what that will be, but something's going to happen from that. and so artistic expression is just, i think, setting more intention and more consciousness around that expression. Speaker 0: right. yeah. yeah. it's beautiful. so what would you say to people who are listening who are kinda like these women that you met at the stand? it's like, oh, i don't know where to start or i can't do it. like, yeah, what's an easy first step? Speaker 1: well, an easy first step is to grab a piece of paper. and like you said, it doesn't have to be like, the writing tool doesn't have to be anything fancy. it could be just a regular old pencil or pen. you know? um, if you wanna have a little bit more play, you can add some color to that. right? and just move it around the page. that's it. right? Speaker 0: it's so simple. Speaker 1: i know. we live in a world where there's either straight lines or curved lines. right? it's that simple. and so to move the pen or pencil around in whatever way it wants to move, you know? up, down, straight across, wiggly, spirally. it doesn't matter. right? and one of the things that people will notice if they engage in that practice is that the head was gonna turn on. right? it's gonna say, i don't know. i don't know. or this is dumb. or what am i doing? you know? all of these things that, you know, go through our head. and slowly, that voice will start to quiet. right? because the other part of the brain is gonna start to get activated, and you're gonna start to notice, you know, how that feels differently. so it's it's really quite simple. right? it doesn't have to be overcomplicated at all. no one's asking you to pull out a water palette or get a canvas out or, you know, even take a pottery class like you're saying. you know? it's like, no. you don't have to do anything like that. it would be really fun if you did, but it doesn't have to be that complicated. it's just moving stuff around. and i had i had somebody say that she she called herself now a born again doodler because she and so many people will say that, well, i remember i would get in trouble for doodling, though, right, when i was a kid. i'm like, i know. that's because there's a misconception, you know, around doodling and how powerful it is, you know, and what's happening in your brain around it and how actually for a lot of people, it helps you retain more information. Speaker 0: right. Speaker 1: if you're doodling, like, at a meeting or during a workshop or, you know, something like that. yeah. like, it's actually gonna help you. Speaker 0: yeah. i should have done that while we were talking. i should have you know? and then i could have held it. yeah. we need to record it again. Speaker 1: a quick mini activity. yeah. there's still time, sarah. Speaker 0: yeah. so definitely just just try it out. and and and i like how you say, you know, start to notice the left brain. first, they will want to rebel and say, this is just stupid. why are doing this? and then it switches over to the right brain, and it's just, like, calming down. Speaker 1: you start to feel the flow in your body. you kinda start to let go a little bit. you know? and, again, it's such a great practice to manage some of the thoughts that can come in and interfere. you know? so as i'm moving somebody through the process, you know, the inner critic is gonna wanna come in and say, oh, that's not a very good flower, or that was oh, that doesn't look like x, y, or z. and, you know, my job is to say, do notice that. Speaker 0: right. Speaker 1: notice how the critic wants to come in. right? and how can we manage that? and, again, this is just a muscle building around managing that voice. Speaker 0: yeah. so you're basically helping women tap into that right brain and creative power so that it then, yeah, i guess, helps them with their business in order to keep going. like you said before, it's like, well, you know, we need that resilience. and where do we get resilience is going inwards and using tools like, uh, artistic expression. Speaker 1: exactly. because some of the, you know, the main obstacles, you know, that women encounter in business are things like perfectionism, you know, having too high of an expectation, you know, having the inner critic constantly be, you know, in your ear, you know, things like that. and there's not a lot that we can do about the inner critic, like, in terms of, like, that's just part of the human condition. you know, it has a purpose, believe it or not, but it doesn't have to dominate. right. it it it definitely won't be helpful if it's in charge, right, running the show. so every time that you engage in a creative practice, you know, and make a little doodle, make some art in some way, and that voice comes up, like, the more you move through that, the better you get at addressing that in everyday life. Speaker 0: mhmm. yeah. beautiful. Speaker 1: it's empowering. Speaker 0: it really is. and it reminds me of this the the book, um, and the quote where, um, it says the right right brainers will rule the world, i think. and it and it really you know, it really i really feel like this is the paradigm we're shifting to. we can't we like, look where we're at. we have all this left brain power, and yet we're we can't solve the planet's problem. no. so we need to start imagining new ideas. and what does that need? creativity. right? exactly. to think outside the the box. well, yeah, we need more art. yeah. and i think Speaker 1: that's a that's a good point. you know? i mean, we we have and continue to operate so much in that left brain and kind of masculine energy. and my observation, you know, in the work that i do is that people are really stressed out. yeah. horrible. the stress is higher than ever. you know? and it's like, how's that working? honestly, like, be honest with yourself. how's it really working for you to exist constantly in that left brain kind of masculine space of doing and producing and trying to be perfect and, you know, doing things a certain way or the quote, unquote, the right way, you know, etcetera. it's like, you know, if you really check-in with your body, you're probably really stressed. yeah. and that's not Speaker 0: it's pretty often they're so stressed. they don't even know what it's like anymore to not be stressed. Speaker 1: yes. Speaker 0: so the body forgot what it's like to be calm. and and probably at the beginning, it can be stressful to do these doodlings because it's so calm. right? it's like, my god. this is so yeah. this feels weird. Speaker 1: even know what to do. Speaker 0: yeah. so, yeah, we need we need you. we need your help in this transition. that's that's for sure. Speaker 1: yeah. it's a really powerful tool that's often underestimated. Speaker 0: and it's you know, it can be free. i mean, like, look. we all have, you know, pencils. Speaker 1: we all have a pen and pencil. yeah. exactly. yeah. yeah. it does not have to be fancy. Speaker 0: beautiful. alright. but do please share with people where they can find out how to work with you if they need some help in in this transition. Speaker 1: yeah. if they're looking for an alternative way. yeah. work. right? because, you know, what i noticed in the in the coaching business is that there's a lot of focus and emphasis on mindset work, you know, which is great. you know, mindset's really important. but unless you get your body to buy in, it's gonna be really hard to make that shift. right? so mhmm. the whole body approach is really important. and people can find me, you know, on on the web and at my website, mary martinez coaching dot com. i'm also on linkedin and instagram. people wanna look for me there. right? but oftentimes, the people that come to me are are looking for an alternative way. they've done a lot of, you know, kind of left brain work, goal setting. Speaker 0: yeah. it's like they're they're like, i've tried everything. i need something else. Speaker 1: yeah. i'm looking for something else. yeah. i'm looking for a more expansive way, you know, i would say to exist in general, not just to, you know, improve my business, you know, or anything like that, but just a way of being. Speaker 0: yeah. that's beautiful. kinda similar with humane marketing. you know? it's like, i tried everything. i want something different. Speaker 1: that's right. yeah. and i just why you and i are connected. Speaker 0: exactly. yeah. and i just grabbed, uh, your card on my desk, and i don't know if i ever told you. you know the the peace symbol? yes. yes. yes. did i tell you that the business like we're human book is based on this peace symbol? no. oh, i forgot to tell you that. yeah. i was like, oh, i need you know how i had the mandala for the marketing for human book? and so i'm like, i need a new visual, right, for for this third book. and i looked at your your card. i'm like, that's it. we need inner peace so that we can bring outer change. and so that's what the business like we're human book is based on is your picture that you sent me. Speaker 1: oh my gosh. that's so exciting. right? Speaker 0: yeah. so, yeah, peace peace sign. more peace and more creativity and art. that's what Speaker 1: right. and bringing out onto the world. otherwise, we're just producing. Speaker 0: yeah. yeah. yeah. we're just producing. yeah. that's powerful. mhmm. well, thanks so much for this wonderful conversation, miriam. really enjoyed it. Speaker 1: yeah. thank you too, sarah.
