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Event Marketing: RedefinedAuthor: Matt Kleinrock
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're hereto provide guidance and expertise so you can do better, be better, and expand your career.Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits Events. Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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EP 149 | Old Playbook vs. New Playbook: What Event Marketers Need to Rethink
Episode 149
Wednesday, 9 July, 2025
Events are evolving—and fast. But many marketers are still stuck in rinse-and-repeat mode, defaulting to outdated formats, shallow experiences, and one-size-fits-all ideas.And that’s exactly why Bibi Brown, Senior Vice President Business Development at GES, kicked off our 2025 Summer Live Show Series with a much-needed reality check (and roadmap forward).Because if we want our events to connect, convert, and inspire today’s audiences—we’ve got to break up with the old playbook and design with more purpose.In this episode:✅ What to retire from your event strategy ASAP—and what to try instead.✅ Real-world examples of how brands are rethinking networking, swag, and content with modern audiences in mind.✅ How to sell leadership on newer strategies that still align with business impact.Tune in to get inspired, take notes, and start rethinking your own approach—because “Back to the Basics” doesn’t mean boring. It means getting intentional again.----------------------------------Connect with Bibi BrownLinkedIn: https://www.linkedin.com/in/bibibrown/Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined
