Event Marketing: Redefined

Author: Matt Kleinrock

Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're hereto provide guidance and expertise so you can do better, be better, and expand your career.Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits Events. 
Be a guest on this podcast

Language: en-us

Genres: Business, Management, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

EP 183 | Bespoke Events: How to Build VIP Experiences That Actually Move Deals Forward
Episode 183
Wednesday, 15 April, 2026

A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation. In this episode, Stephanie Hunicke (Director of Global Marketing Events at Aderant) breaks down how to design bespoke events that prioritize relationships and real business outcomes from the start.You’ll learn:✅ Why depth beats scale when it comes to executive events✅ How to align purpose, people, and experience to drive real outcomes✅ What most teams get wrong about VIP dinners, roadshows, and exec forumsAs more teams invest in smaller, high-touch events, the question isn’t whether to do them, it’s how to do them well. Stephanie shares a clear, practical framework for building bespoke experiences that are intentional, audience-first, and tied to real business goals. From defining purpose upfront to shaping the full attendee journey, she explains how these events can strengthen relationships, create meaningful conversations, and move deals forward. With over 25 years of experience leading global event programs, her perspective is grounded in what actually works in the field, not just in theory.If you’re rethinking your event strategy, this is a must-listen for making your smaller events matter more.---------------------------------- Connect with Stephanie HunickeLinkedIn: https://www.linkedin.com/in/stephhunicke/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined