 |
Not Your Average Online Marketing PodcastAuthor: Zach Spuckler
This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners dollars, not listeners people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. Theres no withholding of the special sauce that weve used to scale our business - just direct info that weve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
097. Creating Organic Content For Instagram That Connects with Kimberly Espinel
Thursday, 17 July, 2025
Hey there not-so-average marketers! I'm bringing you something special today - a guest interview that I'm genuinely excited about. You know I don't bring guests on very often, but when I do, they have to bring serious value.Meet Kimberly Espinel, a London-based food photographer, Instagram expert, and author of two books including her latest "How to Make Your Food Famous." Now, you might be thinking "Zach, I don't sell food or do photography" - but here's the thing: some of the best marketing insights come from studying adjacent industries.In this episode, Kimberly shares data-driven strategies from interviewing 40+ content creators who have 100k+ followers (many with over a million). This isn't the watered-down Instagram advice you see everywhere - this is deep, strategic insight into what actually works.What we dive into:How often you really need to post for growth (spoiler: it's not daily)The real stats that matter for organic growth beyond likes and viewsWhy your first 3 seconds are make-or-break for any content pieceHow to analyze your top-performing content and actually replicate itThe difference between content that grows followers vs. content that nurtures existing audienceBio optimization that actually converts visitors into followersI'll be honest - I've paid good money for Instagram courses that didn't give me half the actionable insights Kimberly shares in this conversation. This is the kind of strategic, data-driven approach that actually moves the needle.Whether you're struggling to break out of "200 view jail" on reels or you're ready to get serious about organic Instagram growth, this episode will give you a completely new framework for approaching the platform.Links Mentioned:Kimberly's Book - How To Make Your Food Famous@TheLittlePlantation on Instagram@ZachSpuckler On Instagram
