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Not Your Average Online Marketing PodcastAuthor: Zach Spuckler
This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners dollars, not listeners people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. Theres no withholding of the special sauce that weve used to scale our business - just direct info that weve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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093. How to Successfully Lose Money With Advertising
Thursday, 10 April, 2025
In this counterintuitive episode, I'm revealing why strategically "losing money" on certain types of advertising is actually the secret to long-term profitability. I break down my three-part advertising framework that creates sustainable growth while avoiding the trap of obsessing over immediate ROI.Discover the three distinct types of advertising I use (long-term, launch-term, and short-term) and why they work together as a systemLearn why I intentionally run list-building ads at a slight loss and how I offset those costs through tripwires and email sequencesUnderstand why cold traffic is getting harder to convert and how this three-part strategy solves that problemGet my step-by-step approach to implementing this strategyIf you're tired of stressing about day-to-day ad performance or feeling like advertising just "doesn't work" for your business, this episode will completely shift your perspective.Listen now to discover why zooming out and playing the long game is the true path to sustainable ad success!Links Mentioned:TheAdsBootcamp.comZach on InstagramThe 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
