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ASOTU UnscriptedAuthor: More Than Cars Media Network
In this dynamic and impromptu podcast, the ASOTU team brings you real-world, real-time interviews and intel with Dealers and Industry Leaders across the U.S. Meet the Automotive movers and shakers youve seen on the screen and some youve never heard of before as we have candid conversations, without any script or topic. ASOTU Unscripted was recorded live at ASOTU CON 2025, hosted by Erroll Bomar III, and is produced by Automotive State of the Union (ASOTU). Learn more at https://www.asotu.com Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Bots Don’t Buy Cars: Owen Moon on Streaming, Fraud & Fixing Ads
Wednesday, 6 August, 2025
In this candid and engaging episode of ASOTU Unscripted, host Errol D. Bomar sits down with Owen Moon—veteran marketer, agency founder, and now co-founder of a new venture in streaming advertising. As lunch buzzes around them, Owen shares his 25-year journey through automotive marketing, from his early days embedded in dealership trenches to building Fix Ops Digital and eventually launching his newest company focused on fraud-free, human-focused streaming campaigns for dealers.Owen explains how streaming advertising is evolving from generic impressions to a premium, people-first approach. He talks strategy, fraud prevention via blockchain-backed DSPs, and how creative quality needs to match the high-value inventory dealerships hold. Learn more about DealerStream at https://dealerstream.com/STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro: Lunch, laughs, and live stage energy1:32 Owen’s 25-year journey in auto marketing begins2:24 Fix Ops Digital scaled to 850 clients before acquisition2:51 New company targets fraud-free streaming ad solutions4:05 30% of streaming ad dollars lost to fraud5:09 Why people over product is the future of dealership messaging6:29 Dealers must rebalance strategy with creative and authenticity7:36 ASOTU tip: “Get uncomfortable for 3 days—introduce yourself!”8:52 Find Dealer Stream via swag bag coffee mug demo link----------------------------------------------------------------------------------------------------------What percentage of streaming ad budgets is lost to fraud?How can dealerships prevent streaming ad fraud?What is Owen Moon’s new company in the automotive ad space?Why should dealers invest in better creative for their ads?How does blockchain help with ad verification?What’s the future of OTT advertising in automotive retail?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture
