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Persuasion by the PintAuthor: Jonathan Taylor
This weekly podcast was born out of two things we enjoy talking about influence & persuasion and drinking really good beer (sorry, we don't consider Budweiser & Miller Lite good beer). Language: en Genres: Business, Hobbies, Leisure, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Use Brain Science to Hook Readers from the Very First Sentence
Episode 428
Saturday, 11 April, 2026
On this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, and her latest book Story or Die. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency. Since 2006, she's been an instructor in the UCLA Extension Writers' Program and been on the faculty of the School of Visual Arts MFA program in visual narrative in New York City. Her 7-hour video class Wired for Story can be found at CreativeLive.com. You can learn more about Lisa at http://wiredforstory.com.
