Underdog Podcast

Author: Underdog

In the Behind the Underdogs segment, Joey Stanizzi and Dylan Schuett interview current and former athletes to share their underdog story to provide valuable feedback and advice for your own journey. In a shorter segment, Behind the Business, we dive deep into the workings of the business. #drivenbypassion
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Language: en-us

Genres: Business, Entrepreneurship, Sports

Contact email: Get it

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The Unsexy Side of Beverage Retail Growth
Episode 85
Sunday, 25 January, 2026

In this episode, we talk through a pivotal stretch for Underdog Energy. With a major retailer conference coming up and a visit to our new manufacturing partner to test a patented production concept, we break down what goes into preparing for retail scale. We also share the biggest lessons we’ve learned so far expanding into retail—what’s worked, what hasn’t, and what we’re thinking about next.-You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.Visit our website to shop clothing and our performance drink, Underdog Energy.Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.Support the show