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The Winkl Podcast - Influencer Marketing & The Creator Economy in IndiaAuthor: Rahul & Nikhil
Indias first podcast for influencer marketing & the creator economy, The Winkl Podcast keeps you up to date with insights and trends from the industry. Tune in weekly for interesting interviews with creators, industry experts, and marketers. Hosted by Rahul Singh and Nikhil Kumar, founders at Winkl - Indias one of its kind influencer marketing platform. Come join our community of creators, brand marketers, industry experts, thought leaders, and entrepreneurs in understanding influencer marketing & the creator economy in detail. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 5: Brand building at the time of a global pandemic and the role of storytelling ft. Ganesh Balakrishnan
Episode 5
Tuesday, 4 May, 2021
In the latest episode of the Winkl podcast, we have Ganesh Balakrishnan, marketer, entrepreneur & co-founder of Flathead shoes talk about building a brand at the time of a raging pandemic and the role storytelling plays in brand marketing and communication. He spoke to the podcast host and CEO of Winkl, Rahul Singh about his journey of surviving the lockdown, some of the marketing experiments his team ran, and how he sees the future looking like post-covid. He also spoke about the role storytelling plays in brand building and brand communication and brand marketing. Some of the topics that he spoke about - 00:05:30 - Role of storytelling in brand building 00:10:30 - LinkedIn for Brand Marketing 00:21:31 - Storytelling on Instagram 00:23:37 - Creating a Marketing Playbook 00:29:21 - Does brand perception affect sales? 00:38:20 - Marketing during a global pandemic 00:50:31 - Launching a new product line 00:56:20 - Evolving your marketing mix for the next few months Tune in every week for interesting insights into the world of influencers and influencer marketing! In case you have any questions you want to ask Ganesh, tweet them @ganeshb78, @_therahulsingh, @winklapp with the #thewinklpodcast For any suggestions on how we can improve our podcast and make it a more valuable & enjoyable experience for you. Please write to the host - rahul@winkl.co!
