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Elevated FrequenciesEntrepreneur and Chicago Music Nexus co-founder Olivia Mancuso cues up insider tips and real-world stories to help aspiring house and techno artists turn their passion into profit. Author: Olivia Mancuso
Entrepreneur and Chicago Music Nexus co-founder Olivia Mancuso cues up insider tips and real-world stories to help aspiring house and techno artists turn their passion into profit. After scaling her business from zero to six figures in six months, Olivia is ready to help with everything from setting up an LLC to building your personal brand. Each week, shell share personal insights alongside interviews with artists, promoters, label owners, and agents - all with the aim of elevating your house and techno journey. For personalized advice on growing your career, brand, and business, check out Olivias artist development program at patreon.com/oliviamancuso Language: en Genres: Business, Entrepreneurship, Music, Music Interviews Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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James Hype & Tita Lau’s Content Strategy (That Most DJs Won't Try) | EF EP 95
Episode 95
Thursday, 17 April, 2025
Want to know how one of dance music's biggest stars built a movement through vulnerability? In this special Miami Music Week episode, James Hype and Tita Lau reveal the counterintuitive strategies behind their massive online communities and why authenticity trumps "cool factor" every time.From being called "cringe" to having fake news articles written about him, James has faced every form of criticism possible - yet he's built a following of millions by deliberately showcasing the struggles behind his success. Meanwhile, Tita has cultivated a YouTube community of 200,000+ through consistent live streams that prioritize connection over performance.Key Takeaways:- Why showcasing your struggles creates stronger connections than highlighting success- How to find your place on the spectrum between "cool" and "cringe"- The truth about criticism and why polarizing content builds stronger communities- Why social media might be equally as important as music in 2025- How to build global communities through live streaming- The importance of representation and diversity in lineups- Practical content strategies that work even without millions of followers- Why documenting your journey creates powerful storytelling opportunitiesReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: patreon.com/oliviamancusoSix weeks of consistent TikTok content connected me with one of the biggest DJs in the world. What could happen if you started today?Connect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx
