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Path To Purchase PodcastAuthor: Oli Billson and Tom Breeze
Path To Purchase is a weekly podcast created and brought to you by Oli Billson (Oliver Billson Marketing) and Tom Breeze (Viewability). They're here to share their dynamic strategies and years of experience in the Marketing and Advertising world, with you. Giving you cutting-edge advice that you can implement today in your own business; and see incredible results. One of the most important things you can focus on right now is what your customer journey looks like... ...What Is Their Path To Purchase? This forms the backbone of any successful business. After all, we all know that running a successful business relies on 3 things- Getting more leads Turning them into customers And making them stick around So whether you're just starting out on your own, you count yourself a seasoned pro, or you're a Marketing Professional within someone else's business, here is where you'll discover actionable, proven strategies to take away and use now to craft your ultimate Path To Purchase. Oil's super power lies in strategizing and building direct-response, conversion-led, money making sales and marketing funnels, for some of the biggest names in the marketing industry. Tom is the leading expert in the world of FaceBook and YouTube Advertising, crafting thousands of video advertising campaigns for clients from many industries across the world. Each week Oli and Tom will be focusing on one vital aspect of your customer journey, from finding your Customer Avatar, to setting up FaceBook Ads, combining their skills and sharing their own successes and challenges. Ready to get started? Language: en Genres: Business, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 33 Video Scripting: Simple Thoughts and Framework.
Monday, 6 November, 2017
Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one. In this episode, Oli and Tom simplify production ideas, covering multiple techniques for business owners to try. They discuss what works, what will grab a prospect's attention, and where mistakes are made. They even break down the components of a 90-second script, discussing constructive elements and how to make it as effective as possible. And what about when you "get on camera"? New presenters are warned against the dangers of auto-cue and advised on editing. Plus, the two recommend a 3-word phrase which promises to get any prospect listening.
