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Go to Market MasteryWelcome to the GTM Mastery Podcast, hosted by Alexander Kohler. Author: Alexander Kohler
Welcome to the GTM Mastery Podcast, hosted by Alexander Kohler. Delve into the dynamic world of Go to Market strategies, tailor-made for Founders and Go to Market Professionals. Join insightful conversations with industry experts, uncovering successful tactics and navigating common challenges. Stay ahead of market trends, refine customer engagement, and chart your path to triumph. Tune in to amplify your strategic prowess and become a Go-to-Market Master Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Go-to-Network: Buzzword or the future of Go-to-Market? I David Connors - Co-Founder & CEO @The Swarm
Episode 27
Friday, 17 May, 2024
In this podcast, Alexander and David discuss the concept of GoToNetwork, exploring its potential as a strategy for sales and growth. David shares his experiences in the startup world and explains how GoToNetwork leverages relationships for sales, recruitment, and fundraising. They dive into its effectiveness compared to traditional outbound methods and share success stories. David emphasizes the importance of authentic relationship-building and offers insights into how companies can leverage networks for success. With over 3,000 users already, GoToNetwork aims to revolutionize the way businesses approach their go-to-market strategies.- -Questions?Alexander Kohler:alexander@sellabl.co Alex´s LinkedInDavid Conners:David´s LinkedIn 00:00 - 01:27: Introduction to the podcast and guest David, discussing his background and experience in go-to-market functions.01:27 - 03:52: David explains his journey from Australia to London to San Francisco, detailing his roles in startups and at Sequoia Capital.03:52 - 05:38: David introduces his startup "the swarm" and discusses its focus on leveraging networks for company building.05:38 - 07:47: Discussion on the evolution of sales and go-to-market strategies, and the significance of trust in business relationships.07:47 - 10:41: Explanation of GoToNetwork's role in leveraging relationships for sales, recruiting, and fundraising.10:41 - 11:23: Clarification on whether GoToNetwork aims to replace outbound sales.11:23 - 13:54: David discusses the blend of cold outbound and leveraging relationships for sales effectiveness.13:54 - 16:42: Addressing concerns about overusing network connections and maintaining trust in relationships.16:42 - 17:23: Discussion on whether GoToNetwork is more suitable for early-stage startups or enterprise companies.17:23 - 19:41: Explanation of how even early-stage startups can leverage networks effectively for sales.19:41 - 21:12: Ensuring connections are relevant to the target accounts and how CRM integration helps track relationships.21:12 - 23:36: Discussion on incentivizing network contributors and tracking referrals within the GoToNetwork platform.23:36 - 25:04: Overview of how GoToNetwork integrates with existing sales processes and strategies.25:04 - 27:41: The importance of mapping relationships, defining playbooks, and nurturing networks for successful go-to-market motions.27:41 - 30:09: Discussion on the potential role of a dedicated network manager in companies and coordination with RevOps.30:09 - 32:53: Examples of revenue and results seen by companies applying GoToNetwork strategies, along with the number of users on the platform.32:53 - 33:26: Conclusion and invitation for further discussion with David about GoToNetwork and its potential impact on go-to-market strategies.
