TradeScope Podcast with Rob Hand

Author: Rob Hand

The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing and engagement, and data & analytics. Rob brings his knowledge and expertise to focus on the news, technology, process and overall business impact driven by smart revenue growth management across all of the consumer shopping and purchase channels.
Be a guest on this podcast

Language: en

Genres: Business, Management

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

The Cost of TPx
Episode 12
Thursday, 14 April, 2022

What is the cost of a full transformation of trade channel promotion technology? This is an elusive figure because in the midst of this global expansion of trade promotion technology and the growth of TPx vendor innovation, consumer products manufacturers are challenged to understand realistic costs in advance of beginning the initiatives in order to properly budget. In this podcast episode, Rob Hand breaks down the issues and problems that drive the costs to the levels we are seeing, and offers an opportunity to better plan for these expenses before beginning a major modern TPx transformation. For the White Paper that goes with this podcast episode, request a copy at info@handpromotion.com