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The Doctor of Digital GMick Smith, PhDCheck out and subscribe to The Doctor of Digital Podcast hosted by Mick Smith, PhD. This Podcast is for owners growing their business through social audio. I simplify the complexity of the internet for businesses leveraging digital marketing. Author: The Doctor of Digital TM
Subscribe, like, & review The Doctor of Digital Podcast hosted by Mick Smith, PhD. This Podcast simplifies the complexity of the internet for businesses and unlocks their full potential by leveraging digital marketing and its many unrecognized opportunities.Moreover, this international podcast has been a top marketing podcast so you can listen in the car, at the gym or while youre walking the dog.Do you have a good story? How about promoting your business? I interview CEOs and Marketing Managers about their business. Contact me for more details.This is how I started:Short on time? Who isn't? There are two short topic episodes (5 minutes) which are the 5-Minute Lunch Lessons the Digital Brownbag covering hot issues briefly. Youll discover tips, success stories, and best practices from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.Ever wondered what makes a song a hit? The TuneSmith Series is about marketing top songs in the rock, soul, and pop music fields. This unique Marketing Tips with a Musical Twist podcast sheds light on why some songs rocket to the top of the charts. Like to hear a riveting story? The Burning serial will be released chapter by chapter as an unfolding drama. Sign up now for the forthcoming novel release. In the meantime, subscribe, like, & review the Podcast and you wont miss one exciting episode! Finally, do you have access to the top digital marketers in the world? If not, I do! The Doctor of Digital has interviewed experts by phone from all over the world from such places as Ireland, Mexico, Ottawa, and Switzerland. Other interviewees in the United States come from Richmond, Virginia, Atlanta, Chicago, Michigan, Rohnert Park, CA, Fallbrook, CA, Santa Clarita Valley, and San Clemente, California.mick.smith@wsiworld.com 619.389.3636Instagram: mick_wsi_worldhttps://www.linkedin.com/in/gmicksmit Language: en Genres: Business, Education, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Only Creative Process That Matters: How Saul Colt Built Word-of-Mouth Campaigns for Nike, Twitter & More Saul Colt Episode #DCLXIV
Wednesday, 29 April, 2026
Saul Colt is a marketing strategist, agency founder, and creative leader whose career spans over two decades of word-of-mouth marketing, brand campaigns, and experiential execution for some of the world’s most recognizable companies, including Nike, Twitter, eBay, and FreshBooks.He is the founder of The Idea Integration Company, a boutique agency known for blending strategy, storytelling, and creative execution. Saul is also the author of The Only Creative Process That Matters, a book that captures decades of practical insight into how ideas spread, why people talk, and what makes marketing actually work in the real world.Across his career, Saul has helped shape campaigns that prioritize conversation over interruption — building a reputation for work that travels organically through audiences rather than relying on traditional advertising structures.🎯 Episode Angle1. How Word-of-Mouth Actually Works 2. The Creative Process Behind Talkable Ideas 3. Why Most Marketing Fails Before It Starts 4. Building Campaigns People Want to Share 5. From Agency Work to Marketing Philosophy 🎧 Pull Quotes (Clips) “Most marketing fails before it reaches the customer.” - “If people don’t talk about it, it didn’t happen.” - “Word-of-mouth isn’t luck — it’s design.” - “Great ideas don’t scale because they’re big — they scale because they’re talkable.” - “Creativity dies when it’s optimized for approval.” - “You don’t build campaigns. You build conversations.” - “Virality is usually just clarity meeting emotion.” The Only Creative Process That MattersConnect on LI:The Doctor of DigitalTheDoctorOfDigital@pm.me Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.
