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The AI with Maribel Lopez (AI with ML)Author: Maribel Lopez
The AI with Maribel Lopez podcast interviews leading thinkers, experts and innovators on the latest trends in Artificial intelligence areas such as agentic AI, generative AI, AI security, AI ethics and governance. Maribel Lopez is a technology industry analyst, keynote speaker and founder of the Data For Betterment Foundation and Lopez Research. The podcast shares advice, strategies and techniques on how to use AI solutions such as conversational AI, computer vision and automation to make businesses more efficient. New episodes are released every week on Wednesdays. Language: en-us Genres: Mathematics, Science, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Beyond the Box Score: AI in Sports with Jono Luk of Sumer Sports
Monday, 10 August, 2026
Football franchises run on data. Jono Luk of Sumer Sports explains how AI is changing who wins — on the field and in the stands.Full Show Notes:Most sports AI coverage focuses on stats. Jono Luk, Chief Product Officer at Sumer Sports, is thinking about something harder: measuring what a player decided, not just what they did. Sumer's computer vision tracks all 22 players up to 60 times per second, generating probabilities for every moment of every play — not to describe what happened, but to evaluate whether the best decision was made.That depth of game intelligence turns out to be useful in two places. For coaches, GMs, and scouts, it surfaces skill that box scores miss entirely. For the business side of a franchise, that same real-time game data becomes the trigger for personalized fan experiences — the right offer, the right moment, whether someone is in the stadium or watching from a sports bar. Jono calls this the before, during, and after — and argues it's the same attract-retain-monetize cycle every enterprise runs, just with a different playbook.The episode also covers what Jono wishes organizations understood before they start any AI conversation: AI isn't synonymous with LLMs. Computer vision, specialized models, and multi-component pipelines built for specific data types are doing work that frontier models simply aren't designed for. That framing matters for any enterprise buyer, not just sports franchises.What We Cover:How Sumer Sports uses computer vision to evaluate player decisions, not just outcomesWhy specialized AI models outperform general-purpose frontier models for sports analyticsThe two sides of AI in a football franchise: football operations and fan engagementHow real-time game data triggers personalized in-venue and at-home fan experiencesWhat the NIL era means for AI-assisted recruiting at college and high school levelsWhy AI in the enterprise isn't just about LLMs — and how to think about the broader toolkitThe one question Jono wants every organization to ask before deploying AIGuest Bio:Jono Luk is Chief Product Officer at Sumer Sports, a football data analytics and AI company that uses computer vision to analyze every player, every game, in real time. Before Sumer, Jono held product and technology leadership roles at Cisco. He brings a cross-industry perspective on how AI fits into larger solutions — not as a replacement for human judgment, but as the infrastructure that surfaces better decisions faster.Sumer Sports: https://www.sumersports.comJono Luk on LinkedIn: https://www.linkedin.com/in/jonoluk/ (confirm URL before publishing)Resources Mentioned:Sumer Sports: https://www.sumersports.comLopez Research: https://www.lopezresearch.com/research/📢 STAY CONNECTEDSubscribe to the AI with Maribel Lopez audio podcast: https://www.buzzsprout.com/1947446Subscribe to my LinkedIn newsletter — AI Decoded with Maribel Lopez: https://www.linkedin.com/newsletters/ai-decoded-with-maribel-lopez-7312533413582827520/Lopez Research blog: https://www.lopezresearch.com/research/Follow me on LinkedIn: https://www.linkedin.com/in/maribellopez/Follow me on X: https://x.com/MaribelLopez🔍 ABOUT MARIBEL LOPEZMaribel Lopez is founder and principal analyst at Lopez Research, a technology research and strategy firm focused on enterprise AI. She advises CIOs, CDOs, CMOs, IT leaders and technology vendors on AI adoption, agentic systems, AI governance, and AI-driven customer experience. Her insights have been featured in mainstream TV and print media such as Bloomberg, CGTN, Marketwatch, Reuters, Wall Street Journal, and Yahoo Finance. She's also a contributor to Forbes.com, and her research is used by organizations navigating the gap between AI capability and enterprise deployment reality.SEO Keywords:Sumer Sports, Jono Luk, sports AI analytics, football analytics AI, AI fan engagement, computer vision sports, AI recruiting sports, NIL technology, specialized AI models, enterprise AI adoption, vertical AI, AI for business outcomes, AI strategy enterprise, physical AI, Maribel Lopez, Lopez Research, AI with Maribel Lopez STAY CONNECTEDSubscribe to the AI with Maribel Lopez audio podcast: https://www.buzzsprout.com/1947446Subscribe to my LinkedIn newsletter — AI Decoded with Maribel Lopez: https://www.linkedin.com/newsletters/ai-decoded-with-maribel-lopez-7312533413582827520/Lopez Research blog: https://www.lopezresearch.com/research/Follow me on LinkedIn: https://www.linkedin.com/in/maribellopez/Follow me on X: https://x.com/MaribelLopez
