ViralManjan Author: ViralManjan We hate marketing jargon and like to keep things simple for our listeners so that you can learn about how to make a brand in the digital era. Be a guest on this podcast Language: en Genres: Business, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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ViralManjan Ep 4 - The Impact of Removing A Distinctive Brand Asset: The Case Study of Fair & Lovely
Episode 4
Wednesday, 8 July, 2020

Our prediction of Fair & Lovely renaming their brand came true! We had talked about it almost a month ago and it just a week after publishing our last episode on the same topic, Hindustan Unilever (HUL) announces this revolutionary decision in branding. Then after we had mentioned in this episode what names will Fair & Lovely go ahead with, we mentioned Glowing and Lovely and HUL actually announces Glow and Lovely! Our critical thinking on branding has been right on the mark and you can listen to how we came to these conclusions. Even more, learn more insights about brand building on our podcast. Subscribe now!

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