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Funky (B2B) MarketingAuthor: Nemanja Zivkovic
Funky Marketing dives into bold strategies for B2B growth, guiding you to stand out and accelerate revenue. I'm Nemanja, LinkedIn's Rising Star of Marketing, and Im here to help B2B companies redefine their market presence with actionable insights, real-life examples, and a bit of funk. From brand-building to demand generation, we cover what truly moves the needle. Tune in for expert takes on positioning, strategy, and execution. Its time to shake up your B2B game. Lets make growth happen, together! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Write Modern B2B Case Studies (That Actually Convert)
Tuesday, 4 November, 2025
In this episode, we’re breaking down how to write modern B2B case studies — the kind that don’t just sit in a PDF folder but actually close deals, build authority, and get media coverage.Marko Cvijic and Nemanja go deep into what’s wrong with the traditional “challenge–solution–result” formula, how to structure stories that make people feel the transformation, and why the best case studies work as sales assets, PR engines, and brand signals all at once.If you’re in marketing, consulting, SaaS, or any B2B service business, this one’s for you.Chapters:00:00 – Intro & setup: who Marko is and why we’re recording00:45 – Why case studies matter for service-based B2B (proof you can deliver)01:30 – What’s broken: walls of text, Arial 10/12, lifeless PDFs03:00 – Documentation vs storytelling (why “challenge-solution-result” falls flat)04:00 – The “task completion” mindset that kills impact05:00 – Case studies as currency: credibility before the first call06:10 – Prospect’s question: “Have you done this for companies like ours?”07:10 – Data without context (impressive numbers that don’t persuade)08:20 – Product vs storytelling gap (inbound vs outbound thinking)09:30 – Emotions ≠ fluff: how feeling makes numbers believable10:40 – Visuals > raw GA4 screenshots: simplify for decision-makers12:00 – Remember your audience: execs, not data scientists12:40 – The one-pager problem: forgettable vs memorable narratives13:30 – Missing pieces: who was struggling, why now, what changed14:30 – The story arc: Context → Attention → Insight → Action → Impact16:00 – Rewrite demo: “20 days → 2 days” as a human, PR-ready story17:10 – PR engine: turn results into headlines and distribution18:20 – The 3 jobs: Sales tool, PR asset, Brand signal19:40 – Stories attract clients & talent (camp analogy)21:00 – The modern checklist: headline, 3 bold metrics, human angle, visuals, lesson22:30 – Never open with “The client approached us…”—start at the moment of change23:20 – From reporting to transformation: prove what moved the needle24:10 – Don’t send PDFs—send stories (LinkedIn work history analogy)25:10 – Partnerships, research, co-created evidence that travels26:00 – Tactical recap: why story-driven proof performs27:00 – CTA: share with anyone still writing 2010-style case studies27:40 – Trust is the core B2B currency (why these pieces close deals)28:20 – Wrap-up: revisit the checklist; PDF will be in the notes29:10 – Outro & thanks#B2BMarketing #CaseStudies #Storytelling #DemandGeneration #ContentStrategy #BrandBuilding #SalesEnablement #MarketingStrategy #ProofOfWork #PersonalBranding #LinkedInMarketing #SaaSMarketing #ConsultingBusiness #FunkyEnterprises #AuthorityBuilding #B2BBranding #MarketingPodcast #B2BContent #TrustSignals #NarrativeDesign #ThoughtLeadership #ClientSuccess #PRStrategy #BusinessStorytelling #B2Bgrowth
