Funky (B2B) Marketing

Author: Nemanja Zivkovic

Funky Marketing dives into bold strategies for B2B growth, guiding you to stand out and accelerate revenue. I'm Nemanja, LinkedIn's Rising Star of Marketing, and Im here to help B2B companies redefine their market presence with actionable insights, real-life examples, and a bit of funk. From brand-building to demand generation, we cover what truly moves the needle. Tune in for expert takes on positioning, strategy, and execution. Its time to shake up your B2B game. Lets make growth happen, together!
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Language: en

Genres: Business, Marketing

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Your Funnel Is Lying to You: What CEOs Need to Know About Marketing That Doesn’t Convert
Thursday, 26 June, 2025

Your dashboards are green — but revenue is flat.Website traffic? Up.CPL? Down.Leads? Flowing.And yet… sales is quiet.In this raw and no-fluff solo episode, Nemanja Živković — founder of Funky Marketing and co-founder of Funky Enterprises — breaks down the dangerous disconnect between what your funnel shows and what actually closes.This is not another marketing podcast. This is a wake-up call for CEOs, founders, CMOs, and GTM leaders running revenue teams.💡 In this episode, you’ll learn:1. Why your funnel might be lying (and how to know)2. The 3 most common reasons marketing reports look good while pipeline dries up3. What metrics CEOs should actually track (and what to ignore)4. How AI is changing the buyer journey—and why most funnels are stuck in 20175. Tactical ways to rebuild your funnel so it reflects reality and drives revenue6. Who should own the “dead zone” in the middle of the funnelWhether you're running a B2B startup, a scale-up, or an enterprise, if your GTM team is measuring the wrong things, you're scaling the wrong actions.Stop optimizing for form fills. Start building systems that convert attention into revenue.Important Links🔗 Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/🎧 Subscribe to the FUNKY MARKETING podcast:👉 Website: https://www.funkymarketing.net/funky-marketing-show/👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M👉 YouTube: https://www.youtube.com/@dilimanac🌍 Funky Marketing Website: https://funkymarketing.net💡 Want to work with us? Check out our pricing: https://www.funkymarketing.net/pricing/Want Nemanja to take a look at your funnel? Drop a comment or DM. No fluff. No pitch. Just truth.👀 Subscribe for upcoming episodes on brand vs. demand, team design, and building intent in a buyer-led world.#B2BMarketing #FunnelStrategy #DemandGeneration #GTM #RevenueGrowth #FunkyMarketing #MarketingPodcast