The ProMarketer Podcast

Author: Christian Jones

The ProMarketer Podcast discusses marketing for accountants and tax professionals, featuring pro tips, success stories, expert interviews, and current strategies to build up your firm in the easiest and most efficient way possible. Since 2023, host Christian Jones has been the CEO of the leading agency providing marketing for accountants, bookkeepers, business advisors, and tax professionals. Learn more about Christian at linkedin.com/in/christian-jones-44b18346.
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Language: en

Genres: Business, Management, Marketing

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Google Ads for Accountants: Building Campaigns That Get Results
Tuesday, 23 December, 2025

Google ads for accountants fail because they're built without a clear understanding of who to target and how much to realistically spend. If you've tried Google Ads before and felt like the money disappeared too fast, this episode will help you understand why. Christian Jones and Noah Jenks walk through real Google Ads data from an accounting firm they're actively managing right now. You'll see what qualified tax leads are actually costing during tax season and what changes when campaigns are built with the right structure. They show you where money gets wasted in Google Ads and how it's avoided in a live campaign. You'll hear how they're controlling spend, filtering out bad searches, and turning paid clicks into booked conversations for their client.