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The Advocacy Channel: A Customer Marketing PodcastAuthor: impact.com
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business. Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Launching and Scaling Global Advocacy Programs with Brian Jambor
Episode 5
Monday, 17 March, 2025
Ever wondered when your company should launch an advocacy program or how to scale it globally? In today's episode, we're thrilled to welcome Brian Jambor, an expert in partnerships and customer advocacy who's held leadership roles at Infusionsoft, Sendoso, Uberall, and now Synthesia. Brian shares his wealth of experience, offering actionable insights into identifying the right time to launch advocacy initiatives, the critical milestones of product-market fit, and tailoring advocacy strategies for global markets. Listen in as Brian reveals how to balance being hungry to learn and staying humble, the importance of clearly defining the problem your product solves, and the must-have technologies that will supercharge your advocacy programs. Plus, he dives into how AI and automation are transforming the landscape of customer advocacy, making it easier than ever to engage with your global audience effectively. Whether you're launching a brand-new advocacy program or scaling internationally, this conversation is packed with practical advice to ensure your success. Connect with Brian on LinkedIn: Brian Jambor Connect with us: Get more customer marketing insights at impact.com/blog Connect with host Will Fraser on LinkedIn: Will Fraser Have questions or suggestions? Email us at advocacychannel@impact.com
