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Fixing B2B – Why It’s Time to Rethink the Model - Drew Neisser
Episode 165
Tuesday, 1 April, 2025
What if the biggest threat to your pipeline isn’t the competition — but your own strategy? This week's guest on Tech Marketing Trends, Drew Neisser, CEO of CMO Huddles, explains why so many go-to-market strategies are falling short — and how B2B marketers can evolve their approach to succeed in today’s complex buying environment. Key takeaways: Deals are stalling, not closing — CFOs are saying “no” due to uncertainty, not because of competitive losses. Close rates are the new battleground. Instead of chasing volume, focus on fewer, better-qualified opportunities that actually convert. MQLs don’t equal business value. Many teams are optimizing for the wrong metrics. Separating brand and demand weakens your impact. Alignment drives better long-term results. Marketing and sales operate on different clocks. Sales expects quarterly impact; marketing delivers its biggest value over 6–12 months — and must learn to communicate that. Community-, employee-, and purpose-led growth are emerging as more sustainable paths forward. A brand that stands for nothing won’t survive. Consistency and differentiation are your edge. This episode will inspire you to rethink your strategy and build a brand that’s built to last. Tune in to listen. Visit Drew’s website: https://thedrewblog.com/ Connect with Drew on LinkedIn: https://www.linkedin.com/in/drewneisser
