The Drum Podcast

Author: The Drum

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.
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Language: en

Genres: Business, Marketing, Technology

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What makes a holiday ad sound Christmassy?
Episode 37
Thursday, 27 November, 2025

We're joined by start Charlie Smith, the Grey copywriter-turned-composer behind three of this year's top Christmas ads. Smith give us a peak behind the scenes at how the ads get made - and the creative trends behind 2025's ad- and film-scores. Hosted on Acast. See acast.com/privacy for more information.