Adapt & Thrive: A Survival Guide for the Modern Marketer

Author: L7Creative

The digital marketing landscape is changing faster than ever before, but, in today's competitive and connected marketplace, if you dont adapt, youre out. Join hosts, Tom Gallego, Author and CEO of award winning agency, L7 Creative, and Kate Houser, millennial social media guru, as they discuss (and debate) topics around how to survive as a modern marketer, with very special guests along the way. If you are on the hunt for trends in digital marketing, social media secrets and best practices to grow and connect brands with their audience, then this podcast is for you.
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Language: en

Genres: Business, Marketing

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Adapt & Thrive S3E2: How Biotech & Healthcare Brands Can Win on Social
Episode 21
Tuesday, 9 September, 2025

Organic social media isn’t just for lifestyle or consumer brands. It’s a powerful tool for biotech, healthcare, pharma, and life sciences companies, too. In this episode of Adapt & Thrive, Caroline Morris (Social Media Manager at L7 Creative) and Tom discuss the unique challenges regulated industries face on social and how to overcome them. We cover: Why social media engagement matters for biotech and healthtech brands How to balance compliance with creativity Proven content formats that work in regulated industries Why organic social is essential for building trust before launching paid campaigns If you’ve ever thought “social isn’t for us” because of compliance, this conversation will change your perspective. 👉 Watch to learn how to humanize your healthcare or biotech brand, build trust with audiences, and set up smarter workflows that keep compliance teams happy. ✨ Resources & Next Steps See how we helped Eisenhower Health grow applications: https://www.l7creative.com/case-study/eisenhower-health/ Read our LegitScript guide: https://www.l7creative.com/healthcare-marketing/legitscript-certification-guide/ Book a call with L7 Creative to build your social strategy: https://www.l7creative.com/contact/