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Today's Business Leaders with Gabe ArnoldAuthor: Gabe Arnold
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The Brand Strategy That Won Dior, BMW & the NFL | French Florist CEO Michael Jacobson (Episode 159)
Episode 159
Tuesday, 14 October, 2025
What does it take to lead a business that creates real impact while growing sustainably?In this episode of Today's Business Leaders, Monika Alvarez sits down with Michael Jacobson, CEO of French Florist. Trusted by top brands like Dior, BMW, NFL, and more, Michael shares how he transformed a family business into a thriving company driven by passion, purpose, and customer connection. Tune in to learn how he hires smart, leverages failure as a growth tool, and differentiates his brand through authenticity, emotion, and trust.📌 Learn More About French Florist: https://www.frenchflorist.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬00:00 Introduction01:33 Michael’s Entrepreneurial Journey: Discovering his purpose and passion06:54 Acquiring French Florist: Lessons from experts and early learning11:40 Leading the Team: Hiring people smarter than you to drive growth15:14 Learning From Failure: Using mistakes to grow and innovate16:45 Staying Connected to Vision: Defining company culture and long-term goals21:35 Brand Differentiation: Passion, authenticity, and customer trust as growth drivers26:06 Michael’s Advice for CEOs: Creating real value, recognizing team contributions, and taking calculated risks28:53 Where to Find Michael & French Florist📌 More From Business Marketing EngineSubscribe to Our Marketing Newsletter: https://marketersblueprint.businessmarketingengine.com/If you enjoyed this episode, don’t forget to like & subscribe for more from today’s top business leaders!
