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Shifting Focus (How To Film Weddings)Author: John Bunn
Shifting Focus with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who want to build a business that actually works. If you're tired of chasing trends and ready to focus on what really moves the needlebranding, pricing, mindset, and building relationships that lead to real growthyou're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who've built something that lasts. If you're ready to shift your focus and grow your wedding business with intention, this show is for you. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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444. Why Some Creatives Break Out And Others Stay Stuck in the Middle Market
Episode 444
Monday, 12 January, 2026
BIG announcement coming soon, be the first to know here: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus podcast, I'm talking directly to creatives who feel stuck in the middle market. You're booking work. You're busy. Your craft is improving. But something still feels off. In this episode, I break down why some creatives eventually break out while others stay stuck for years. Not because of talent. Not because of luck. But because of how they respond to being stuck. I share what the middle market actually is, why it's such a dangerous place to live, and the difference between chronic pain and acute pain in business. We talk about the patterns that quietly keep creatives capped, the choices that create real momentum, and what it personally cost me to move out of the middle and into a calmer, higher-value season of business. This is not a tactics episode. This is a clarity episode. And it sets up next week's conversation, where I'm going to break down the framework that made growth repeatable for me. If you've ever thought "I'm close" but nothing seems to tip, this one's for you. Today's Sponsor ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Welcome to Shifting Focus 02:15 Why my life and business feel different now 06:05 What the middle market actually is 10:42 Why the middle market is so dangerous 14:30 The patterns that keep creatives stuck 18:10 Why some creatives break out and others don't 22:05 Busy vs intentional decision making 25:40 Chronic pain vs acute pain in business 30:05 What acute pain actually looked like for me 34:10 From volume to higher value bookings 37:10 Same revenue, less than half the work 39:10 What's coming next and the framework ahead
