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The Event Planners WorkshopAuthor: Sally Porteous
This podcast will explore ideas, challenges and solutions in the art of planning exceptional audience experiences and meaningful events. Language: en Genres: Business, Education, Entrepreneurship, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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20. Event Marketing: Balancing Authenticity and Storytelling
Monday, 8 December, 2025
Authenticity vs. Vulnerability in Event Marketing with Cat Matson You can find Cat Matson at www.linkedin.com/in/catmatson In this episode of 'The Event Show,' host Sally and guest Cat Matson, a speaking and communication coach, delve into the nuances between authenticity and vulnerability in event marketing. Cat, who works with business owners, public servants, and corporate professionals, shares her insights on finding one's voice and the importance of delivering key messages effectively. The discussion is prompted by an experiences watching a poorly executed event marketing campaign toll out over 12 months. Cat stresses the importance of maintaining the 'magic' or persona in professional settings while being genuine and relatable. They also explore the effectiveness of behind-the-scenes marketing, sharing do's and don'ts for creating compelling pre-event content. No-one wants to see how the sausage is made, nor do we want to see the theme park character without their head! They close with a discussion on what makes events appealing to attendees, emphasizing the significance of offering a holistic experience rather than merely focusing on ticket sales. 00:00 Introduction to Cat Matson01:07 Authenticity vs. Vulnerability02:18 The Mascot Rule: Keeping the Magic Alive02:56 Cat's Journey with Bobby McGee's06:21 Balancing Authenticity and Leadership07:29 The Fine Line Between Authenticity and Vulnerability19:35 Marketing and Authenticity23:01 What Are People Buying in Events?27:11 Understanding Audience Experience28:17 Behind the Scenes of Event Planning30:37 The Importance of Authenticity in Events31:17 Challenges and Experiences at South by Southwest39:09 Effective Marketing Strategies for Events44:19 Fusion Lunches: Sparking Ideas and Connections47:18 Final Thoughts on Authenticity and Vulnerability
