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New Nutrition Business PodcastAuthor: New Nutrition Business
Well tell you all about the latest news and trends in the business of food, beverage, nutrition and health. Find out more at new-nutrition.com. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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PepsiCo embraces (grass-fed) meat as animal protein powers on
Episode 39
Thursday, 26 March, 2026
No-one predicted that meat snacks would become one of the biggest and fastest-growing categories in the American supermarket, totally aligned with the needs of the health-conscious consumer. Nor did anyone imagine that "grass-fed" would be one of the messages that some consumers would value most, alongside the word "protein". Demand for grass-fed is quietly growing. Sales of grass-fed beef in the US are measured in billions and were up 35% last year. So perhaps it's no surprise that PepsiCo is getting into the grass-fed beef snack business. OK, so at NNB we did in fact predict, back in 2020, that meat snacks would grow, so we're taking a lap for that one. But we didn't get the PepsiCo prediction. Time: 14 minutes
