Inside Insights

Author: Zappi

Were all in the business of serving our customers, but you cant serve customers if you know nothing about them. Join host Ryan Barry as he gets inside the world of consumer insights by chatting with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers. Market Research Consumer Insights Business Innovation
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Language: en-us

Genres: Business, Marketing

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#78 - Emerging trends and watchouts in market research
Episode 78
Wednesday, 4 December, 2024

Leonard Murphy, Chief Advisor for Insights and Development at Greenbook, delves into emerging trends in market research, how innovative methodologies and technologies (particularly AI) can drive better business decisions and shares strategies for improving data quality and engagement.