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Turning AI, Identity and Predictive Intelligence into a Smarter Marketing Engine
Episode 17
Tuesday, 10 February, 2026

On this episode of CES Tech Talk, Zeta Global’s CEO David Steinberg explores how Zeta uses big data and AI agents to cut waste, boost relevance and drive measurable revenue for large enterprises, why the company built its Athena conversational “super agent” and what their OpenAI collaboration could unlock next.

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