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What the Fixed Ops?! (WTF?!)Join automotive expert and entrepreneur Russell B. Hill and CMO Charity Dunning as they venture into the world of automotive, fixed operations, and the successes and failures in life in the What the Fixed Ops?! podcast. Get new episodes by following... Author: Russell Hill, Charity Dunning
Join automotive expert and entrepreneur Russell B. Hill and CMO Charity Dunning as they venture into the world of automotive, fixed operations, and the successes and failures in life in the What the Fixed Ops?! podcast. Get new episodes by following our social media networks or by visiting us at www.FixedOPSMarketing.com/WTF. Language: en Genres: Automotive, Business News, Leisure, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Breaking Down Dealership Silos with Gary Sillman
Monday, 28 September, 2026
In this episode of What the Fixed Ops?!, hosts Russell Hill and Charity Dunning welcome Gary Sillman, agent owner of Global F&I Solutions, for a wide-ranging conversation about breaking down dealership silos, connecting sales and service, and uncovering new revenue opportunities inside the service drive.Gary explains why dealerships can no longer afford to operate sales, service, parts, and F&I as separate departments. With customers keeping vehicles longer and increasingly interacting with dealerships digitally, the service lane has become one of the biggest opportunities to strengthen customer relationships, acquire used vehicles, offer protection products, and create a natural path back to sales.The conversation explores how dealerships can turn every service visit into a more complete customer experience. Gary discusses using vehicle inspections, appraisals, service contract options, connected CRM systems, and better communication to give customers more choices while helping departments work together instead of allowing valuable opportunities to fall through the cracks.We talk about:Why dealership silos need to disappearTurning the service lane into a vehicle acquisition opportunityConnecting sales, service, parts, and F&IOffering F&I products beyond the initial vehicle purchaseCreating sales funnels from existing service customersUsing inspections and appraisals to give customers more optionsWhy connected CRM systems matterHow outdated dealership processes create missed opportunitiesWhy technology and AI can't replace strong leadershipUsing social media to humanize your dealershipGary also shares why dealerships need to rethink processes that may have worked five or ten years ago but no longer fit today's customer journey. Rather than adding another piece of technology to an already fragmented operation, he encourages dealers to map out their processes, identify where customers and information are falling through the cracks, and build a more connected operating system.Whether you're a dealer principal, general manager, fixed ops director, service manager, F&I professional, advisor, or automotive leader, this episode offers practical insights into creating a more connected dealership, generating additional opportunities from the service drive, and building stronger relationships with customers.BE THE 1ST TO KNOW. LIKE and FOLLOW HEREhttps://www.linkedin.com/company/fixed-ops-marketing/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtfhttps://www.youtube.com/@fixedopsmarketing?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtfGet watch and listen links, as well as full episodes and shorts:https://www.fixedopsmarketing.com/wtf/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Don't forget to send us a message here!https://www.fixedopsmarketing.com/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf#podcast #automotive #fixedoperations
