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FULL COMP: The Voice of the Restaurant Industry RevolutionWhat if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away. Author: Josh Kopel
What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away? Im Josh Kopel, a Michelin-awarded restaurateur whos spent decades building blockbuster brands across every tier of dining. I know the challenges youre facingbecause Ive been there. Thats why I created FULL COMP. Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders whove cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything. No fluff, no fillerjust actionable insights to help you boost profits, build your brand, and create the kind of restaurant youve always dreamed of. So, if youre ready to stop spinning your wheels and start seeing results, hit subscribe. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Stop Guessing: Vince Wang on Turning Influencer Content into a Measurable Growth Engine
Episode 180
Tuesday, 31 March, 2026
What if the most powerful marketing channel in restaurants isn’t ads, email, or social media, but the people already influencing where your guests eat?Vince Wang believes that’s exactly the case.As the force behind Mustard, Vince is applying the discipline of performance marketing to one of the most chaotic channels in hospitality: influencer marketing.In this conversation, we get into why influencer marketing may be the most underpriced performance channel in the industry, why micro-creators often outperform celebrity influencers, and how data—real data—can turn content into predictable growth.If you’re tired of marketing that feels like guesswork, this conversation shows what happens when you start measuring what actually works.To learn more about Mustard and how they’re turning influencer marketing into a measurable performance channel for restaurants, visit mustard.love._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com
