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FULL COMP: The Voice of the Restaurant Industry RevolutionWhat if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away. Author: Josh Kopel
What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away? Im Josh Kopel, a Michelin-awarded restaurateur whos spent decades building blockbuster brands across every tier of dining. I know the challenges youre facingbecause Ive been there. Thats why I created FULL COMP. Every week, I go one-on-one with the smartest minds in the gamerestaurateurs, chefs, and industry insiders whove cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything. No fluff, no fillerjust actionable insights to help you boost profits, build your brand, and create the kind of restaurant youve always dreamed of. So, if youre ready to stop spinning your wheels and start seeing results, hit subscribe. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Office Hours: Stop Discounting, Start Enrolling
Episode 12
Thursday, 5 June, 2025
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I talk about something I think we’ve gotten backwards in the restaurant industry — loyalty. Too many of us are trying to buy it with discounts and deals. But real loyalty? That comes from connection. I dig into how to move beyond the transactional and start creating experiences that actually mean something to your guests. It’s about storytelling. It’s about generosity. It’s about making people feel like they matter. When you build that kind of emotional connection, you don’t need to bribe people to come back — they come back because they want to. And better yet, they tell their friends. If you're looking to turn one-time visitors into lifelong fans, this episode is for you.Takeaways:You can run a successful restaurant without running a successful restaurant business.Most restaurant owners have great food but lack business acumen.Discounts do not drive loyalty; they create transactional relationships.Guests return for the experience, not for discounts.Creating a sense of belonging is key to guest loyalty.Generosity should be intentional and targeted, not random.Memorable experiences lead to word-of-mouth marketing.Identify high-value guest moments for targeted gestures of generosity.Document and share guest stories to enhance marketing efforts.True loyalty is built on experiences, not freebies.Chapters00:00 Introduction to Restaurant Profitability02:03 The Power of Genuine Connection Over Discounts05:51 Creating Memorable Guest ExperiencesIf you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.
