Social Media and Politics

Author: Michael Bossetta

Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
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Language: en

Genres: Government, Science, Social Sciences

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Digital Campaigning without Social Media Ads in Europe: Political Visibility under the TTPA, with Jochen König
Episode 196
Sunday, 15 March, 2026

Jochen König, Co-Founder and CEO of Cosmonauts & Kings, discusses the Transparency and Targeting of Political Advertising (TTPA) regulation. We break down the current state of TTPA implementation and its implications for digital political communication in Europe. Jochen shares his thoughts on the definition of political advertising, alternative solutions to increase political visibility online, and how he is advising campaigns to adapt their online strategies in a landscape without ads on Meta and Google.