Profitable Performance Marketing

Author: JEBCommerce

The Profitable Performance Marketing podcast dives deep into the affiliate marketing world. Now hosted by Jake Fuller CEO JEBCommerce each episode features insightful conversations with industry experts, including affiliates, advertisers, networks, and vendors. We explore strategies for driving incremental sales and optimizing affiliate channels. Whether you're running an affiliate program or considering starting one, this podcast offers valuable tips and industry insights to ensure your success. Tune in for practical advice and the latest trends in affiliate marketing.
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Language: en

Genres: Business, Management, Marketing

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Navigating Affiliate Tracking & Consent Laws with Steven Brown
Episode 12
Thursday, 20 February, 2025

In this episode of the Profitable Performance Marketing Podcast, host Jake Fuller, CEO of JEBCommerce, sits down with Steven Brown, CEO at Moonpull, to explore the evolving landscape of affiliate tracking amid changes in consent laws. With insight based on decades of experience, Steven navigates the complexities of tracking developments including the establishment of Moonpull to solve tracking issues. They delve into Europe's stringent consent regulations compared to the emerging U.S. laws, discussing the profound effects they have on merchants needing to adapt.Steven highlights the hierarchy of tracking methods, emphasizing the precarious position third-party cookies hold—especially with Google's delayed phase-out looming. As they discuss the sometimes frustrating world of implementation, their conversation underscores the importance of collaboration across networks, publishers, and advertisers to optimize program performance and maintain trust. If you suspect there's mischief afoot in your affiliate tracking, do your program a favor and join in for a savvy, enlightening dialogue.