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The Story of a BrandAuthor: CommerceFocused Media, Inc.
Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000 Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand's evolution. Who knows, you may even discover a few new products that become faves. Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Sunday - Reinventing How We Care for Our Lawns and Gardens
Episode 1359
Thursday, 20 November, 2025
In this episode, I sit down with Coulter Lewis, the founder behind Sunday—a brand that's reinventing how we care for our little piece of the earth. Our conversation begins with gratitude and the early days of Sunday, when it was nothing more than a wild idea and a few people willing to believe in him. Coulter shares how those early moments of vulnerability, uncertainty, and unexpected support shaped the company's foundation and helped him stay grounded as the mission took form. From there, we dive into Sunday's evolution—how satellite imagery, soil tests, and hyperlocal environmental data inform personalized lawn, garden, and pest plans for millions of homeowners. Coulter walks me through the massive environmental impact of lawn care, the shift in climate patterns, the rise of pests, the challenges of retail expansion, and the bold leap into AI-powered guidance. What comes through is the heart of Sunday: empowering people to steward their land with confidence, ease, and far fewer toxins. Key Highlights * How early supporters believed in Sunday before a product even existed—and why that early trust was essential for Coulter to take the leap. * The staggering scale of lawns in the U.S.—the third largest "crop"—and why conventional care uses five times more pesticides than industrial farms. * How Sunday uses satellite data, soil analysis, and a database of 350,000 soil samples to give homeowners real-time, personalized guidance for their yards. * The impact of climate change on lawns—new pests, shifting grass varieties, extreme weather—and how Sunday adapts plans to keep customers supported. * Sunday's growth into retail (Target, Walmart, Home Depot, Ace, and soon Costco) and how AI now powers deeper insights, smarter recommendations, and more meaningful customer support. If you're passionate about sustainability, curious about how tech can transform lawn and garden care, or simply love hearing from founders building mission-driven companies, then join me, Ramon Vela, as we listen to this episode. Coulter's journey is filled with honesty, innovation, and a clear belief that homeowners can make a meaningful difference—one yard at a time. Tune in on Apple Podcasts, Spotify, or wherever you listen to your favorite shows. For more on Sunday, visit: https://www.getsunday.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.
