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The Story of a BrandAuthor: CommerceFocused Media, Inc.
Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000 Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand's evolution. Who knows, you may even discover a few new products that become faves. Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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PawCo & Genius Dog - Your Dog is Like Family. Feed them Like it.
Episode 1380
Thursday, 30 April, 2026
Ramon Vela sits down with Mahsa Vazin, PhD, Founder & CEO of PawCo, for a conversation that's as much about love and purpose as it is about pet nutrition. Mahsa didn't set out to disrupt the pet food industry — she set out to take better care of her dog, Paco. What follows is a story of science, conviction, and a growing movement of pet parents who believe their dogs deserve a whole lot more than a bowl of kibble. * A founder story that starts with a dog named Paco. After her PhD in nanoscience and time as an early scientist at Impossible Foods, Mahsa couldn't find a single pet food she felt good about. PawCo was born from that search. * The next generation of pet food. Fresh, plant-based recipes formulated with probiotics, postbiotics, and targeted health toppers for gut health, joints, skin, coat, and heart, treating dogs the way health-conscious pet parents treat themselves. * Genius Dog: beyond food, into the bond. Launching in May with a NASDAQ Tower announcement, Genius Dog is a monthly subscription box built around the idea that dogs thrive when they experience new things. Popcorn. Champagne. Games. Things your dog can't find anywhere else. * Don't wait until you're ready. Mahsa's most hard-won lesson: launch before it's perfect, build a team that believes in the mission, and let the customer feedback shape what comes next. * Impact as the north star. From shelter donations to customers whose allergic dogs finally found food that works, Mahsa measures success one dog at a time. Join us in listening to this episode for a warm, genuine conversation about building a brand from the heart and why pet wellness is just getting started. For more on PawCo, visit: https://www.mypawco.com/ For more on Genius Dog, visit: https://geniusdog.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.
