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The IAB Australia PodcastThe best minds in digital break down and debate the topics that matter to brands and publishers. Author: IAB Australia
The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all. Language: en-us Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Unlocking the Power of Gaming: Insights and Opportunities for Advertisers
Sunday, 30 November, 2025
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, explores the dynamic world of gaming advertising with industry experts Yun Yip, Chief Commercial Officer at iion, and Ori Gold, CEO and Co-Founder of Bench. Together, they discuss new research on attention across various gaming formats, revealing the untapped potential of this medium in reaching diverse audiences. The conversation delves into the misconceptions surrounding gaming demographics, the importance of creative integration, and the evolving measurement landscape. Tune in to discover actionable insights for marketers looking to harness the power of gaming in their advertising strategies.See omnystudio.com/listener for privacy information.
