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The IAB Australia PodcastThe best minds in digital break down and debate the topics that matter to brands and publishers. Author: IAB Australia
The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all. Language: en-us Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Assessing Audio Advertising Outcomes
Wednesday, 28 January, 2026
In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, engages in a discussion with Tom Sheppard, General Manager of Media Technology at Atomic 212, and Jan Bojko, Associate Director of Marketing Science, JAPAC at Spotify. Together, they explore the findings of a comprehensive case study on Bupa's innovative digital media campaign. The conversation highlights the importance of integrating diverse research methodologies to measure campaign effectiveness, including insights on emotional connections, attention metrics, and return on advertising spend. Listeners will uncover strategies for navigating the competitive landscape of health insurance marketing and learn how to leverage data-driven insights to enhance future campaigns. Listen now!See omnystudio.com/listener for privacy information.
