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Remarkable Retailer | The Show for Savvy ShopkeepersThe Remarkable Retailer Podcast will focus on taking YOUR business to the next level, and will offer Tips, Tools & Tactics to help you reach your goals and aspirations.
Welcome to Remarkable RetailerThe Show for Savvy Shopkeepers, Exceptional Entrepreneurs, and those who aspire to be one! It doesnt matter if you are a brand new entrepreneur, if you have been a business owner for many years, or are just dreaming of opening your own enterprise. Its time to travel the road from Ordinary to Remarkable! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Q4: Momentum! Get that Ball Rolling!
Friday, 14 October, 2016
Vicki Adrian brings adaily dose of Inspiration & Education for Remarkable Retailers and Savvy Entrepreneurs. In today's episode we talk about Momentum... Here’s the real deal truth…I’ve never been much of a science person…and I never went past General Science I & II in high school…just not my thing!Subjects I don’t prefer: physics, math, biologySubjects I do prefer: writing, literature, technology, communication, friends & lunch! However, today we’re going to talk about a scientific fact… Momentum…We’re in the 4th quarter after all, and we need Momentum to keep going… Let’s Define Momentum: Merriam-Webster defines Momentum as the property that a moving object has due to its mass and motion. Sure, it made sense after seeing pictures and drawing a million graphs, but what I didn’t appreciate about the physics definition of momentum is that it didn’t account for everything that came before it. Rather, it just focused on something that is already moving. Where was the force in this equation? I couldn’t help but wonder how such a big thing – momentum – could have a definition that left out all the things that had to take place beforehand so that it could actually exist. How do I get momentum? It’s no wonder so many of us start something – a blog, a website, a salon, a service business, a restaurant, or like, me, a retail store – and then grow incredibly impatient wondering where our momentum is.Physics teaches us that momentum is just that: a mass in motion. Never mind how it got started in the first place, or why the velocity might be stronger in some cases versus others. What physics never taught us about momentum is all the work that comes before the motion: the force. Building momentum takes time! Momentum is not a single event. Instead, momentum is something that is built over time – the result of several things coming together to create a movement that is powerful, and in some contexts, difficult to stop. When looked at in a business sense, momentum might refer to any number of things, including: • The growth of your email list; • Your brand awareness; • The number of customers you have per day, week or month; or • The sales your business is generating I’m sure you can agree that the amount of work (or the force) – the several separate tasks and the consistency with which those tasks are performed – greatly contributes to the momentum you might see in any of the business-related examples I’ve just mentioned. Because growing an email list doesn’t start and end with someone signing up. Just as your brand awareness doesn’t increase simultaneously with the creation of your logo. Momentum is not only something you must create yourself, it’s also something that will determine the strength and growth of your business. Is it easy to create momentum? No! It takes a ton of hard work and dedication and practice and all that other good stuff to create it. Momentum feels great because once you have the force behind it to actually continue building it, it’s hard to stop: 12 email signups per week becomes 112; 25 clients per week becomes 225. 1 team member becomes 10; And just like a snowball that is rolling down a steep hill, momentum will continue to build on itself – it multiplies – all the while, the amount of force you have to actually continue applying becomes easier, either due to the systems you’ve built, the audience you’ve grown, or the ease with which the task at hand comes to you because of how often you do it. Thank you for listening today! Vicki Adrian RemarkableRetailer.com
